All Press Releases for November 27, 2019

Irina Cheva has been Inducted into the Prestigious Marquis Who's Who Biographical Registry

Ms. Cheva is CEO of BeautyDermaPro and Founder of Save The Brow Foundation



Currently ahead of the fluent and fast-paced world of her industry, Irina Cheva has plenty of exciting plans for the future.

    NAPLES, FL, November 27, 2019 /24-7PressRelease/ -- Irina Cheva has been inducted into Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

With years of experience to her credit, Irina Cheva has excelled as the chief executive officer for BeautyDermaPro, a clinic she owns and operates to provide clients with her uniquely-developed brand of permanent makeup and skincare treatment, since 2017. Having dedicated 20 years to developing her procedures and products, she additionally offers microneedling, brow microblading and tattoo removal among her services. Previously, Ms. Cheva served as a teacher of forensic science, a post in which she laid the groundwork for the foundation of her career and the mindset that would later set her apart within her field.

Facing several tragic circumstances during her formative years, Ms. Cheva was inspired to pursue a career in skincare treatment and wellness as a result of her own struggles with skin issues, having dealt with a number of problems with her skin since the age of 12, which later manifested in self-esteem issues and sicknesses from various prescribed medications. However, even in the face of these obstacles, she was able to overcome these issues, fortifying her "survivor muscle" and gaining the strength to face any professional challenge headfirst. Additionally, Ms. Cheva's background as a forensic scientist bestowed her with a perspective that many of her medical colleagues and competitors are sorely lacking.

Before embarking on her professional path, Ms. Cheva pursued an education at Moscow University where she obtained a Master of Arts in business administration and finance in 1999. She subsequently attended the John Jay College of Criminal Justice, earning a Master of Arts in forensic psychology in New York. In addition to these accomplishments, she has obtained certification as a tattoo eliminator, a 6D brow microblading specialist, a para-medical micropigmentation, 3D areola restoration and microneedling. Ms. Cheva has also been licensed as a permanent makeup artist and esthetician in the state of Florida.

Beyond her responsibilities within the field, Ms. Cheva has participated in numerous endeavors outside of her professional circles. Since 2017, she has contributed to Christy's Cause, a charity that strives to eradicate child sex trafficking. In fact, the charity was able to build numerous safe houses for rescued children and create comprehensive programs to develop life skills in part to her donations. Moreover, Ms. Cheva remains affiliated with various organizations in relation to her areas of expertise, including Business Network International, the Women's Network of Collier County and Networking International.

Ms. Cheva found success with her own philanthropic efforts as well, having established the Save the Brow Foundation, which helps perform permanent make-up services free-of-charge for cancer patients going through chemotherapy. The first and only facility in the United States to do so, she is incredibly proud to change the lives of people going through their hardest situations, and can relate to their struggle through her own cancer diagnosis and recovery. Furthermore, the results often speak for themselves, as she is able to witness these patients who gain self-esteem and revitalize their appearance. Ms. Cheva's work with the Save the Brow Foundation has garnered her recognition in her field as well, and she has been invited as a presenter to discuss her process and discoveries at numerous conferences in the US and abroad.

In light of her exceptional undertakings, Ms. Cheva has accrued several accolades throughout her impressive career. In 2019, she was notably honored among the Women to Watch and BeautyDermaPro received the Best of Naples award in the category of Skincare Clinic. Ms. Cheva was also selected to compete in the brow category for a World Championship in Amsterdam Netherlands, in which she was ranked in the top finalists.

Renowned for her professionalism, passion and personal connection to her clients, Ms. Cheva attributes her success to her patience, perseverance and willingness to resolve her own problems. Going above and beyond to make the world more beautiful, one face at a time, she considers herself in the self-love business, and finds the change in the personal and professional dynamics of her clients after her treatments to be among her greatest accomplishments. Ms. Cheva fondly recalls helping a patient that had become a self-imposed shut-in, whose beauty she greatly reconstructed and helped gain remarkable confidence to turn her life around; the pair later reconnected when they learned that her mother was also a member of Business Network International.

Currently ahead of the fluent and fast-paced world of her industry, Ms. Cheva has plenty of exciting plans for the future. Additionally maintaining her health through yoga, clean eating and an open mind, she plans to expand her practice as well as Save the Brow Foundation to a national and international scale, which she aims to foster through her burgeoning connections at conferences and competitions around the globe. Likewise, she focuses her spare time on her family, supporting all of her daughters in their pursuits, especially their increasingly prolific athletic endeavors. In the years to come, Ms. Cheva intends to cement her legacy as an inspiration to the next generation of beauty and skincare professionals to go beyond their comfort zones and try not just to help patients with their skin, but with the person underneath.

About Marquis Who's Who®
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Today, Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. Marquis® now publishes many Who's Who titles, including Who's Who in America®, Who's Who in the World®, Who's Who in American Law®, Who's Who in Medicine and Healthcare®, Who's Who in Science and Engineering®, and Who's Who in Asia®. Marquis® publications may be visited at the official Marquis Who's Who® website at www.marquiswhoswho.com.

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