Ms. Hoofnagle focuses on health and health care public relations campaigns to increase clients' media exposure and enhance brand initiatives.
MANHATTAN, KS, September 19, 2024 /24-7PressRelease/ -- Shannon Hoofnagle has been selected for inclusion in Marquis Who's Who. As in all Marquis Who's Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.
Ms. Hoofnagle is the principal and owner of SMH Communications, a company she founded in 2024 in Manhattan, Kansas. With a career spanning over a decade, she has established herself as a prominent public relations and health communications professional. As such, Ms. Hoofnagle focuses on health and health care public relations campaigns to increase clients' media exposure and enhance brand initiatives.
Having begun her professional journey in health communications at GYMR Public Relations in Washington, D.C., Ms. Hoofnagle served as an assistant account executive from 2011 to 2013. She then joined leading PR-firm, Burson-Marsteller as a client executive and was quickly promoted to associate and senior associate during her tenure, contributing to significant public relations campaigns in the neurovascular and diabetes spaces with clients including Medtronic and Sanofi Diabetes until 2016. Ms. Hoofnagle's expertise in health care communications led her to Clyde Group, where she was the director of health care, building the firm's healthcare arm and leading communications activities for the National Health Institute's All of Us Research Program from 2016 to 2017.
Over the next few years, Ms. Hoofnagle served at AstraZeneca in both global and US market-level roles, supporting the organization's Oncology Business Unit to launch immuno-oncology, hematology and antibody drug conjugate medicines in multiple indications and tumor types. Beyond the medicines, during her tenure at AstraZeneca, Ms. Hoofnagle was also responsible for leading US Oncology signature programs, where she spearheaded the "YOUR Cancer" campaign, which partnered with community organizations and patient advocates to drive change in health equity, precision medicine, early intervention and access to potentially life changing therapies for people living with and affected by cancer. Together with Scientific American, and as part of the YOUR Cancer program, she also lead an annual awards program recognizing unsung heroes in cancer care.
In 2022 Ms. Hoofnagle joined Novavax, a vaccine company, as the director of external communications and became the company's Global ESG Lead in 2023. In these roles, Ms. Hoofnagle lead executive visibility and corporate reputation initiatives for the organization focused on building confidence in the company's protein-based COVID-19 vaccine and contributed to campaigns aimed at dispelling vaccine hesitancy.
In addition to her corporate roles, Ms. Hoofnagle has been an active member of industry-related organizations, such as the Public Relations Society of America Inc. Previously, she was active with the professional development committee for Washington Women in Public Relations and served a capstone advisor for public relations and corporate communications graduate candidates at Georgetown University.
Ms. Hoofnagle has also been involved in various civic activities, mentoring students through Everybody Wins DC and volunteering at a therapeutic riding facility. Previously, Ms. Hoofnagle was a public relations volunteer for Chemo Comfort.
Ms. Hoofnagle received a Bachelor of Arts in communications with a focus on public relations from James Madison University in 2011. While working full-time, she furthered her education with a Master of Arts in corporate communications from Georgetown University. Adding to her expertise, Ms. Hoofnagle has held several certifications through the Federal Emergency Management Agency since 2015.
Ms. Hoofnagle has received numerous accolades, including PRWeek Awards for campaigns she has led in her various roles. She envisions continued success, including growing SMH Communications into a trusted organization with a brick-and-mortar office and a diverse team that brings creative ideas to the forefront.
About Marquis Who's Who®:
Since 1899, when A. N. Marquis printed the First Edition of Who's Who in America®, Marquis Who's Who® has chronicled the lives of the most accomplished individuals and innovators from every significant field of endeavor, including politics, business, medicine, law, education, art, religion and entertainment. Who's Who in America® remains an essential biographical source for thousands of researchers, journalists, librarians and executive search firms around the world. The suite of Marquis® publications can be viewed at the official Marquis Who's Who® website, www.marquiswhoswho.com.
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