Transform, the Largest Plastic Surgery Clinic States That Men Are More Vain Than Women

    MANCHESTER, ENGLAND, May 21, 2009 /24-7PressRelease/ -- Both men and women are unhappy with their weight
- Findings from UK's biggest ever cosmetic surgery report (2000 people interviewed by GFK NOP on behalf of Transform Cosmetic Surgery Clinics)

A year ago, Transform, the leading plastic surgeons in the UK, announced the results of the biggest cosmetic surgery report ever carried out. The report challenged many preconceptions around the reasons why women and men carry out cosmetic surgery.

Most notably, Britain's male population opt for plastic surgery, or other non-surgical cosmetic procedures, for reasons of vanity, as opposed to women who have cosmetic procedures to resolve low self-esteem. 46% of men confidently admitted to feeling self-assured and would change nothing about their appearance.

The Cosmetic Surgery Research

The in-depth poll of 2000 men and women nationwide, was undertaken by respected independent research agency GFK NOP on behalf of the UK's leading cosmetic surgery provider, Transform Cosmetic Surgery Group (http://www.transforminglives.co.uk), to gain insight into people's attitudes towards their bodies, and attitudes to both surgical and non-surgical treatments.

80% of those interviewed agree that cosmetic surgery and many other forms of non-surgical cosmetic treatments are now more socially acceptable than ever.

Vanity and Self-Confidence

One third of male interviewees described vanity as their motivation for cosmetic surgery. One third of women however named cosmetic surgery and non-surgical procedures carried out to boost their confidence, including as examples breast implants, liposuction or lipoplasty and facelift surgery.

More worrying was the result that 14% of men and women have cosmetic surgery because they 'hated' their appearance.

Popular Cosmetic Surgery Treatments

73% of women and 44% of men confessed to being most unhappy with their weight and tummies, but they had not done anything about it.

When probed further, 33% of men and 26% of women admitted that despite their dissatisfaction and lack of confidence, they had not tried dieting or exercise.

Other findings revealed that both men and women (8%) are equally worried about losing their hair which could be a result of today's fast-paced, stressful life or possibly the sudden surge of hair extensions, which can often result in balding.

The top 10 body parts Brits would like to change are as follows:

WOMEN

1. Tummy (37%)
2. Weight (36%)
3. Nothing (27%)
4. Thighs (16%)
5. Bottom (15%)
6. Breasts (12%)
7. Legs (9%)
8. Hair (8%)
9. Complexion (6%)
10. Arms (6%)

MEN

1. Nothing (46%)
2. Weight (26%)
3. Tummy (18%)
4. Hair (8%)
5. Legs (4%)
6. Arms (2%)
7. Complexion (2%)
8. Bottom (1%)
9. Thighs (1%)
10. Breasts (0%)

Shami Thomas, from Transform, commented: "When American TV drama, Nip/Tuck aired on British screens, the programme and it's catchphrase 'tell me what you don't like about yourself' caused a cosmetic surgery frenzy, however the findings from this research prove that most women opt for treatment to enhance their confidence, rather than simply their appearance."

Transform, the UK's most trusted cosmetic surgery clinics predicts that body sculpture and weight management surgeries will see the biggest growth.

A year after these results were published, Transform has seen little change to steer it away from these conclusions.

Notes for editor:

Transform regularly reports on research and findings. For more information, contact:

Shami Thomas, PR Manager on 0161 495 2400 or email [email protected]

Transform's cosmetic surgery clinics carry out approx 800 treatments every month in professional clinics around the UK. It is now the most trusted cosmetic surgery provider in the UK and has over 30 years of experience and 20 cosmetic surgery clinics across the UK.

For more information please visit:

- http://www.transforminglives.co.uk
- http://www.transforminglives.co.uk/footer/press_enquiries.aspx
- http://www.transforminglives.co.uk/glossary.aspx

# # #