Exploria SPS Introduces First SaaS Continuous Loop Multi-Channel Marketing Solution for Pharma/Life Sciences

    HARTFORD, CT, June 26, 2009 /24-7PressRelease/ -- Exploria SPS Introduces First SaaS Continuous Loop Multi-Channel Marketing Solution for Pharma/Life Sciences

Exploria SPS announced this week the introduction of a fully integrated, SaaS-architected closed loop marketing application that allows pharma sales reps the flexibility to customize messaging to physicians via a live or remote detail setting.
Exploria SPS President, Richie Bavasso, explains, "The world is moving to Software-as-a-Service (SaaS) as companies realize the tremendous benefits of this innovative model. No server hardware to purchase, optional software install on a mobile device, implementation measured in weeks, not months (or even years), no upgrade costs, incredible speed and flexibility, and empowered and excited end-users." He added, "A business rule driven, intelligent multi-channel continuous loop marketing program within a flexible SFA or CRM system gives sales teams the power to create individual customer details that they can deliver to individual doctors using various media that can be optimized every single day to incorporate new information."
The solution is offered via the SaaS or "cloud computing model, giving customers breakthrough ease of use, tremendous flexibility, and unbeatable cost effectiveness.
"Many companies desiring investment in CLM are put-off by the significant hardware and software investment in arming and supporting a field force with the traditional client server model. The Exploria CLM SaaS offering, provides an opportunity to realize the benefits of CLM with less overhead burden," explained Bavasso.
SaaS is a software application delivery model where the software vendor develops a web-native software application, and hosts and operates (either independently or through a third party) the application for use by its customers over the Internet. Customers pay not for owning the software itself but for using it on a "lease" basis - an important distinction. The term SaaS has become the industry preferred term, generally replacing the earlier terms Application Service Provider (ASP), utility computing, and on-demand computing.

SaaS applications are, by design, extremely flexible. Customizing applications to accommodate the various, unique needs of all of the pharmaceutical sales teams - primary care, specialty care, managed markets, and KOL managers - is easy and, therefore, inexpensive. Technically speaking, this is made possible because the metadata layer allows for customization yet the program is shared over the Web with the whole group so any changes can be shared with all the appropriate users in a matter of minutes. With this latest Exploria offering, customers can create new workflow policies and permissions, change validation rules, design and drop in their own customer facing viewer which will be automatically tracked in the platform, add users, change territory definitions, change hierarchies, and easily integrate to the latest CRM offerings. Compare this to a traditional client/server or hosted CRM application that requires at least five to ten steps and three or more months to accomplish these same types of changes. The cost differential is also staggering.

When added to its various other sales and marketing channels, Exploria SPS currently offers the most complete portfolio of integrated Multi-channel solutions, creating a platform onto which other third party channels can be integrated.

This SaaS combination of easy customization and extreme scalability now affords pharmaceutical companies of any size unique business flexibility and cost effectiveness, especially when experimenting with today's advanced sales and marketing initiatives such as video detailing, eDetailing, alternative sampling programs, and CLM.

Exploria SPS is headquartered in Hartford, CT. For more information and online product demonstration, visit www.exploria.net.

CONTACT: Joseph Cunningham, Vice President 610 291 4494

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