Hollywood Celebs Shamelessly Hustle Style and Fashion on New Website

    LOS ANGELES, CA, July 27, 2009 /24-7PressRelease/ -- Swag... long a staple for the glitterati at Hollywood award shows and benefits, is the theme of a newly launched shopping site, Viva Swag. In a format combining satire with shopping, Viva Swag's nine celebrity hosts aim to capture the attention of 18-34 year old women via an on-line synthesis of entertainment and savvy shopping.

Underscoring the site's motto, "Shopping with Personality," an ensemble cast of fantasy celebs ranging from Meadow Stevens, America's Sweetheart to Latin heartthrob Rico Bolero rule each of nine boutiques. Each shop is managed by a personal shopper who scours countless websites searching for the funkiest finds, up-to-date trends, and newest looks from reliable merchants. Products are carefully vetted and posted at the best price found, including any available discount or coupon offers.

ABOUT VIVA SWAG

Viva Swag (TM) (www.vivaswag.com), an affiliate marketing company, encourages customers to "shop with personality," while providing an entertaining and interactive on-line shopping experience. The site seeks out and presents the hottest trends, brand names, newest up-and-coming merchants, and best prices available on the Internet, all presented with a blend of panache, amusement, and entertainment.

Shops feature apparel, jewelry, accessories, beauty products, gourmet foods, luxury home, and electronic items. Each shop is run by a fictional Hollywood character, ranging from starlets to socialites. By offering visitors a selective look at the fashion radar, customers can browse hand-picked products without having to weed through an endless array of dull product listings.

Viva Swag sister site, Viva La Drama features the characters' personal blogging about their lives inside and outside Viva Swag. A running soap opera, Viva La Drama is hilarious and outrageous. Also, visit Viva Swag's Twitter channel, That's so swag!

At Viva Swag, the interns run much of the show. To meet some of these great people visit www.18interns.com.

For further information, please contact Clarissa Jacobson or call (818) 937-1182.

Disclaimer: Astrid Channing, Farrah Sterling, Meadow Stevens, Takahatchi, Saige Harmony Hollingsworth, Cleopatra Jones, Aristotle Metropolis, Fredrica Delacroix, Rico Bolero and Kip Deschler are fictional names owned and copyrighted by Electric Chocolate, Inc.. Any resemblance to actual persons, living or dead is purely coincidental.

Viva Swag is a women's shopping site which combines savvy shopping and Hollywood satire to provide an entertaining and personal shopping experience. For further information, please contact us at (818) 937-1182 or visit http://www.vivaswag.com

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