TalkPoint Introduces Lead Scoring Feature to Improve Client's Sales Cycle

    /24-7PressRelease/ - NEW YORK, NY - March 10, 2006 - TalkPoint, the leading provider of Web-based audio and video communication solutions, today announced the launch of their new lead scoring feature offered in conjunction with their webcast solutions.

According to a Wainhouse Reseach white paper from 2005, "Using web seminars to generate sales leads is the #1 application for on-line events". As a result corporations are looking for better ways to prioritize and follow-up with leads. Lead scoring more accurately ranks leads from webcasts based on a cumulative scoring system that is customized by the client. TalkPoint's customers receive a single "score" for every attendee that can be used as a ranking tool. This helps them follow-up with the right people in the right order, thus maximizing the effectiveness of their presentations and dramatically increasing their potential ROI.

"TalkPoint has always prided itself on its responsiveness to the demands of the marketplace and its customers," said Nicholas Balletta, CEO of TalkPoint. "Lead scoring is a perfect example of TalkPoint's dynamic ability to adjust to those demands. We have seen the dramatic increase in the number of webinars and sales based webcasts and know that these are only effective to our clients and their sponsors, if they generate timely, prioritized leads. We are thrilled to be able to help our clients generate more revenue, and we see it as a win-win situation for TalkPoint."

TalkPoint provides Web-based audio and video communication solutions that enable companies and organizations to communicate more effectively. TalkPoint's easy-to-use applications incorporate audio, video, slides, and other interactive elements to deliver high-impact presentations cost effectively. TalkPoint offers both self-service and full-service solutions.
For more information please visit www.talkpoint.com or call (866)323-8660.

# # #