BrandDNAinc Launches Orthopedic and Sports Medicine Marketing Communications Division

    LOS ANGELES, CA, November 15, 2009 /24-7PressRelease/ -- BrandDNAinc, a full service branding and public relations agency dedicated to healthcare and technology, announced today the expansion of its communications consulting services to include sports medicine marketing. The initiative leverages brandDNAinc's strong track record and healthcare client portfolio focused on healthcare branding and public relations. BrandDNAinc will provide existing and potential healthcare clients with marketing strategies for product launches, strategic partnerships, sales force support, patient advocacy programs, and physician outreach programs.

To lead the new marketing communications initiatives, BrandDNAinc has appointed Erika Carbonell as Healthcare Brand Strategist. Erika is a Los Angeles native and graduate from the University of Southern California where she earned a BS in Business Administration. She has previously worked on a number of key branding partnerships with public broadcasting station KCET-Los Angeles.

Daniel Meyers, CEO of brandDNAinc, commented, "This strategic initiative is an excellent complement to our expertise in healthcare branding and public relations. It maximizes our integrated approach to serving our emerging healthcare clients and is a natural fit with our present portfolio. It also allows us to consult healthcare companies and multi-specialty groups that are looking to drive visibility among the medical and sports communities, as well as consumer and advocacy groups. The unit will focus on device and healthcare services launches, patient and physician education, and other marketing initiatives, serving to enhance brandDNAinc's ongoing media and branding efforts."

Erika Carbonell, Brand Strategist, said, "I am thrilled to join the brandDNAinc team, which has long been recognized as a leader in healthcare focused marketing. I look forward to working with this first-class team to provide a new suite of services to companies and multi-specialty groups seeking to break through in this challenging environment."

BrandDNAinc is a Los Angeles-based full service branding and public relations agency providing top-tier counsel, communications strategies and brand advisory to healthcare, sports apparel and technology companies. In-depth, sector-specific expertise differentiates brandDNAinc from all other agencies through specialized teams dedicated to healthcare services, medical technology, sports apparel, and technology. Each team is run by professionals available 24/7, and skilled in the areas of industry segment, branding and corporate communications. For more information please visit us at www.branddnainc.com or call at (323) 465-5909.

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