Small Town Quick Lubes Get Big Boost From Cell Phone Coupons

    MEDINA, OH, November 25, 2009 /24-7PressRelease/ -- Automotive marketing and technology company, Digital Rocket announced today that some of its smallest customers are seeing the biggest adoption rates with cell phone coupons. "These small quick lube dealers have been blowing some of the big city guys out of the water with text message oil change coupons," said Jeff Scott, Digital Rocket CEO.

"I'm a little surprised. I thought that urban communities would be where the heavy texters are. It just goes to show you that people who live in middle America like their high-tech gadgets too. We're seeing them text for offers at a 200 percent higher rate than our bigger Chicago, Detroit, Minneapolis and Atlanta dealers," said Scott.

Valvoline's Express Care quick lubes using the OILCHG.com coupons are in the small communities of St. Clairsville, New Philadelphia and Wintersville, Ohio as well as Grove City, Pennsylvania and Weirton, WV.

Digital Rocket developed the text coupon technology for car repair shops to reduce their dependence on costly direct-mail. "Our technology is cheaper, faster and on-demand. People seem to like it and the results speak for themselves," Scott added. Some stores are seeing more than fifty premium oil change and flush coupons being requested each week. Coupon redemption is routinely averaging 50 percent in some Express Care stores.

Nationwide, cell phone use is approaching 90 percent penetration. "I've observed customers first hand in hundreds of waiting rooms. It seems there is always someone on their phone, texting. It's just getting bigger and bigger. Our dealers are just taking advantage of a great opportunity," Scott said.

Coupons are available at OILCHG.com or by texting a dealer's unique keyword to OILCHG (645244). Customers may also subscribe to receive oil change reminder coupons automatically if they prefer.

The service is spam-free, uses standard-rate (not premium) messages and is compatible with all major cell phone carriers. Repair Shops can get started on the program for $99/month.

About Digital Rocket and OILCHG.com
Digital Rocket is a leading provider of new customer acquisition, loyalty and retention products that drive steady business, higher profits and competitive advantage for clients in the automotive industry. OILCHG is a turn-key offering made up of easy-to-use tools that enable automotive service businesses to attract and retain customers via the mobile marketplace. For further information, please contact Bob Jump, President at (614) 264-5832.

Website: http://digitalrocketinc.com

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