Serenata Goes for Facebook Connect

    LONDON, ENGLAND, December 09, 2009 /24-7PressRelease/ -- The Company aims to encourage its services and spread the word by mouth further by linking-up with Facebook Connect.

The Facebook Connect technology enables users to log in to SerenataWines.com by means of their Facebook account particulars.

As such, it will be a made possible for Serenata's customers to disclose information between each other regarding Serenata's variety of red, white and rose wine products by every one of their Facebook friends on their Facebook Wall - in actual fact pleasing their pals shopping with them into the online store.

Peter Ahl, Managing Director of Serenata Wines, said: "Facebook is a growing global happening and we are extremely pleased to be one of the initial UK merchant sites to integrate with Facebook Connect.

"Facebook members can as an example ask their pals what they believe of a certain product, so mainly, people will be able to bring their friends and buy wine on our website.

"I believe that it can ease and stimulate for people to celebrate each other, envision two men chatting with their pals about the selection of types of wines for a special event. Shopping together is virtually made possible."

A rising amount of companies and social networking sites in the US have already adopted the power of Facebook Connect, and adoption is continuing to grow in a diversity of areas as well as e commerce.

Facebook Connect features seamless, one-click confirmation, Facebook friend account linking and distribution back into a user's Facebook stream. Customers do not have to create a separate account for each Facebook Connect website but can utilize their one-click log in details for each site.

Using Facebook Connect for authentication has been proved to significantly boost customer registrations and overall site engagement.

Peter added: "Leveraging your social network in this way would never have been possible in the real and old world of wine shops. Imagine two guys or girls walking into a shop to discuss what wine to buy for their loved one?"

Serenata Wines are purveyors of top-quality wine by post and wine gifts. Its luxury gift-giving service comes with quality packaging and super-fast delivery with an advanced early morning and evening delivery option, when people are at home.

Facebook is a registered trademark of Facebook Inc.

Website: http://www.serenatawines.com

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