MyAppy Launches NatureAppy+ Educational iPhone App and Pledges To Donate Proceeds To Buy Land In The Atlantic Rainforest

    ATLANTA, GA, December 10, 2009 /24-7PressRelease/ -- The iPhone app developer MyAppy has released a paid version of the successful free NatureAppy app. To offer more than education, the new app will donate 50% of the proceeds to the World Land Trust-US towards the goal of buying and protecting an area the size of Manhattan (14,700 acres). This area protects one of the last stands of tropical rainforest left in the severely depleted Atlantic Rainforest (Mata Atlantica), one of the most endangered ecosystems on the planet.

MyAppy creates educational and entertainment iPhone apps designed for pre-school children. NatureAppy+ is the latest release of the myAppy series, which contains new animal pictures and sounds to educate the children about animals and the sounds they make. By partnering with the the World Land trust-US they want to use the app platform to start a micro-donation drive.

"The intent of the app is to educate pre-school children but we also want to tap on the desire of many environmentally conscious parents to contribute to saving the rainforest" said Amparo Moore, principal at MyAppy. "By allowing mobile giving with this app release, we hope to make a direct contribution to purchasing land which will be preserved from further deforestation."

NatureAppy+ users can initiate a donation by MyAppy of $1 by providing a feedback on the application on the iPhone app store once they buy it. The funds will purchase and protect land in the Atlantic Rainforest project in the Misiones province of Argentina. Donations updates will be made on twitter.com/natureappy.

"We are very pleased to team with MyAppy to allow app users to join the micro-philanthropy movement which will get a new impetus with the advent of easy to use mobile giving apps." said Byron Swift, Executive Director of World Land Trust-US. The beginning of mobile giving can revolutionize the philanthropy world due to the low transactional cost and enhanced ease of use of ways to donate without logging to your computer."

For additional information on the World Land Trust and its conservation projects visit www.worldlandtrust-us.org.

About MyAppy:

iPhone app developer for the pre-school kids children. Released Apps include PlayAppy ABC & Numbers, PlayAppy Colors and Shapes, Free NatureAppy. For further information please contact us at 305-407-3522.

Website: http://www.myappy.com

# # #