Leading Internet Marketing Firm and Roska Digital Advertising to Host New Regulations in Social Media Webinar

    COLUMBUS, OH, January 18, 2010 /24-7PressRelease/ -- Bill Balderaz, founder and chief optimization officer at Webbed Marketing, a social media marketing and search engine optimization company, and Kurt Mueller, executive vice president of Roska Digital Advertising, an interactive healthcare advertising agency, will share their expertise in social media regulations facing the industry during a webinar Wednesday, Jan. 20 at 2 p.m.

"With the highly-publicized FDA hearings on promotion using the Internet and social media tools now on the history books - and draft guidelines from the FDA not expected until 2011 - marketers and companies are left asking 'What can we do right now?'" Mueller said. "This webinar will focus on the key takeaways from the hearings, as well as strategies to engage others and become part of the social conversation today."

The hour-long webinar will also highlight FTC regulations and Facebook contest regulations, which are becoming increasingly significant for several marketing and PR campaigns.

"By the end of the webinar, participants will have a better understanding of how to effectively and ethically implement their social media campaigns, considering recent concerns and regulations," Balderaz said. "We will address real issues, like Facebook contest tips, that are affecting social media campaigns in 2010."

Webbed Marketing and Roska Digital Advertising will focus on the following areas of discussion:

• Importance of establishing company-specific social media guidelines
• Maintaining credibility and trust through transparency
• Leveraging new technologies to meet FDA's traditional regulatory requirements in non-traditional media
• Taking a proactive role in posting corrective information in third-party media
• Strategies for addressing drug safety monitoring and adverse event reporting in electronic and social media

Join Webbed Marketing and Roska Digital Advertising on Wednesday, Jan. 20, at 2 p.m. to learn how to responsibly utilize social media and industry regulations. Registration is free- register at https://www2.gotomeeting.com/register/407746378.

About Webbed Marketing
Webbed Marketing is a team of experts in the Internet marketing field. Their goal is to grow businesses through the application of Internet resources. The firm specializes in search engine optimization and marketing, as well as viral marketing services, word of mouth and buzz measurement and social media strategies. Visit www.webbedmarketing.com for more information.

About Roska Digital Advertising
Roska Digital combines customer and market insights, technology, and creativity to deliver interactive online marketing programs that get results. Our gold-standard methodologies, applied to everything from web design and paid search engine marketing (SEM) to email and rich media campaigns, consistently yield superior ROI and positive returns for our clients. Our diversified client base of Fortune 500 healthcare companies spans the pharmaceutical, biotechnology and medical device industry segments and worldwide markets. For more information, visit www.roskadigital.com.

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