Left Brain Marketing, a Leader in Marketing Automation Strategies, Adds New Team Members, Further Deepening the Firms Expertise in Enterprise Marketing Programs and Social Media

    PLEASANTON, CA, February 10, 2010 /24-7PressRelease/ -- Left Brain Marketing, a Silicon Valley-based consulting firm that specializes in helping companies improve marketing performance through automation, announced the addition of several new members to their team.

Mac McConnell, a tech industry veteran, recently left Sun Microsystems to join Left Brain. Mac will head up the firm's Enterprise Programs Division, focusing on demand generation and lead management programs. Mac ran the marketing for Sun's Small and Midsize business division and was responsible for the development of over 16,000 leads and $400 million in sales pipeline. Prior to that Mac was Director of Business Development and Marketing at Leland, a leading outdoor outfitter. As an Associate in the Executive Financial Services group at JPMorgan Chase, he was responsible for new client acquisition. "We're thrilled to have Mac join the team. He's got deep enterprise experience and understands the value that an effective demand generation program can bring to these companies," said Malcolm Friedberg, one of Left Brain's Principals.

Left Brain also added a skilled account manager to their support team. Carol Spillman has a tech and financial services background, having worked in marketing at Wells Fargo Bank. She'll be responsible for supporting a variety of Left Brain's existing clients and ensuring their success with marketing automation programs. "Carol is a consummate professional. She's been in executive marketing roles and gets how clients need to be supported. We're very excited that she's on board," said Cari Baldwin, a Left Brain Principal.

Left Brain also formed a partnership with Jenny Love, a specialist in Social Media programs. Jenny will work with Left Brain's clients, helping to build and support their social media programs. Jenny's past experience is as a communications expert, and she's had management positions at a number of Fortune 100 companies. "Jenny and I had the opportunity to work on a project together at TELUS, and I've seen firsthand what's she's capable of contributing. She's going to bring another critical skill set to our clients," said Friedberg.

About Left Brain Marketing

Left Brain Marketing helps companies improve their marketing through the use of various automation technologies. They are vendor agnostic and work with most of the major marketing automation companies. Their past and current clients include Motorola, TELUS, World Wide Technology, Host Analytics, and E2Open.

Website: http://www.leftbrainmarketinginc.com/

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