Iomega's REV Technology Wins Prestigious Innovation Award at Broadcast Television Industry Tradeshow

    /24-7PressRelease/ - EDINBURGH, SCOTLAND, May 06, 2006 - Iomega Corporation a global leader in data storage, today announced that Grass Valley's REV PRO product was awarded the prestigious AIM award for innovation in content management at last week's National Association of Broadcasters (NAB2006) convention in Las Vegas. Grass Valley's product is based on Iomega's removable hard-disk based REV technology.

At NAB2006, the world's largest electronic media show, Grass Valley, a business within Thomson (Euronext Paris: 18453; NYSE: TMS) and a recognized leader in broadcast and professional acquisition and production products, demonstrated Grass Valley REV PRO drives and removable 35GB* REV PRO disks as well as pre-production versions of its new Infinity Series of camcorder and recorder products that incorporate Iomega's REV technology (http://www.iomega-europe.com/eu/en/products/rev/rev_promo_en.aspx ) as a new recording medium.

The fourth annual Awards for Innovation in Media (AIM), voted on by the attendees at NAB2006, recognize "technological innovations that best address current and upcoming issues in the electronic media industry by boosting efficiency, increasing user flexibility and creativity, and lowering cost." Grass Valley's REV PRO (http://www.iomega-europe.com/eu/en/products/rev/rev_pro_en.aspx ) was recognized as a top product technology in the content management category.

"Grass Valley's REV PRO winning a major accolade like an AIM award at NAB2006 is another validation of the innovative REV technology not only for the professional video/audio market but for small businesses around the world that also need a durable, dependable removable storage solution that's superior to the shortcomings of tape-based products," said Tom Kampfer, President and Chief Operating Officer, Iomega Corporation. "Today's availability of REV PRO drives and disks and the launch later this year of Grass Valley Infinity Series products bode well for the role of REV technology as a robust, affordable alternative to tape in the professional video/audio market."

About Grass Valley Products Utilizing REV Technology
The new Grass Valley REV PRO drive is based on the Iomega (http://www.iomega-europe.com ) REV 35GB drive, a durable, dependable hard-drive based removable storage solution created two years ago by Iomega for the backup and archiving of critical data for small and medium-sized businesses. Grass Valley's REV PRO 35GB disks allow professional users to record more than two hours of SD (standard definition) or 45 minutes of HD (high definition) video with complete flexibility in the use of encoding and compression schemes.

REV PRO disks are infinitely more rewritable than tape, can transfer video data at the speed of a hard drive, and offer random access to stored video clips. REV PRO disks can replace videotape in the field, in preview rooms, in edit bays, in control rooms - anywhere videotape recorders are used today.

Grass Valley's REV PRO disks provide video professionals with tremendous workflow efficiencies, including nonlinear random access to video files, simultaneous playback while recording, and estimated 30-year archival storage. REV PRO disks also offer users superior performance at wide extremes of humidity, temperature and altitude. Master and user passwords provide content security with guaranteed corporate access.

NOTE: The statements contained in this release regarding development, production and distribution of Grass Valley products, Iomega REV and REV Pro drives and disks, Infinity products, durability, tolerance of different conditions and environments, activities at the NAB trade show, anticipated product pricing and availability, expected product performance and specifications, future applications for the new product and all other statements that are not purely historical, are forward looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All such forward looking statements are based upon information available to Iomega as of the date hereof, and Iomega disclaims any intention or obligation to update any such forward looking statements. Actual results could differ materially from current expectations. Factors that could cause or contribute to such differences include, but are not limited to, the successful completion of product development and testing, market acceptance of, and demand for, the product, any difficulties encountered in ramping up production or other manufacturing issues, including component availability and pricing, co-development, production, and distribution issues, product pricing and conformity to specifications, dependence upon third party suppliers, competition, intellectual property rights, travel or logistical or technical difficulties of the people or equipment to be used at the NAB show, and other risks and uncertainties identified in the reports filed from time to time by Iomega with the U.S. Securities and Exchange Commission, including Iomega's Annual Report on Form 10 K for the year ended December 31, 2005, and its most recent Quarterly Report on Form 10-Q.

Media please contact:
Chris Romoser, Iomega Corporation, (858) 314-7148 [email protected]

Analyst/Investors, please contact:
Preston Romm, Iomega Corporation, (858) 314-7188

Author:
Michael Hanna

About Michael
Michael is a keen writer, and internet marketer living in Scotland:

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