Isurus Recommends a New Guide for Developing Effective B2B Product Messaging

    CAMBRIDGE, MA, February 26, 2010 /24-7PressRelease/ -- Product messaging for B2B audiences is challenging to get right. Marketers need to convey complex messages in simple but compelling terms. Isurus offers a guide and checklist for helping B2B marketers develop more effective product messaging.

"We've found that effective product marketing comes down to five key dimensions: 1. an understanding of your audience, 2. focusing your message, 3. making it credible, 4. using ROI messages with care, and 5. your brand's position in the market. The underlying theme across all of these recommendations is to see the world from your market's perspective. If you can demonstrate this type of understanding you are more likely to gain credibility in the market's eyes and more likely to gain consideration" - Joe Radwich, Vice President.

Developed over nearly a decade of working with B2B providers, this checklist provides a means of evaluating your current product-level messaging in terms of how well it likely resonates with your audience.

Isurus' B2B Product Messaging Guide is available online at www.isurusmrc.com/productmessaging.

Contact:
Joe Radwich
Vice President, Isurus Market Research & Consulting
617-547-2400
[email protected]

Source: Isurus Market Research
Website: http://www.isurusmrc.com

Click to read the B2B Product Messaging Guide.

About Isurus Market Research & Consulting:
Isurus Market Research specializes in custom, primary market research on behalf of clients in business-to-business markets. The firm's roots are in research for enterprise technology firms; however, it does significant work in the areas of education, healthcare, and business services. Isurus regularly conducts qualitative and quantitative research in North America, Europe, and Asia.

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