All Press Releases for March 03, 2010

Whataburger Debuts New Grilled Chicken Melt Sandwich

Limited time menu item brings fresh flavors, offers customers more chicken options



    SAN ANTONIO, TX, March 03, 2010 /24-7PressRelease/ -- Whataburger announces the introduction of its new Grilled Chicken Melt sandwich featuring a grilled chicken breast topped with a savory mix of green and red bell peppers and onions and a slice of Monterrey Jack Cheese served on a whole wheat bun. The limited time menu item is available through April 12.

"The fajita seasoned green and red bell peppers and onions are grilled to perfection and add a zesty flavor that complements the Monterrey Jack cheese and fresh grilled chicken breast for a deliciously balanced sandwich," said Rich Scheffler, Whataburger Restaurants, LP Group Director of Marketing. "Our customers expect bold menu options from Whataburger and the new sandwich is unlike anything we've offered in the past."

Also new on the menu is Whataburger's new side salad as a substitute option for French fries for an additional charge. The salad is about half the size of Whataburger's current garden salad and is a mix of romaine and iceberg lettuce, grape tomatoes, carrots, croutons and your choice of salad dressing.

In addition to our popular regular-menu chicken items such as the Whatachick'n Sandwich, the Grilled Chicken Sandwich, Chicken Strips and Honey Butter Chicken Biscuit, other limited-run chicken menu items at Whataburger have included the Buffalo Whatachick'n Sandwich, the Peppercorn Ranch Whatachick'n and the Honey BBQ Chicken Strip sandwich.

ABOUT WHATABURGER:
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with more than 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company.

MEDIA CONTACTS:
Suzanne Miller or Kristen Kauffman
SPM Communications
(817) 329-3257
[email protected]
[email protected]

Natalie Silva
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6547
[email protected]

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