Latest Spring/Summer 2010 Merrell Styles Selling Fast at Fitnessfootwear.com

    HERTFORDSHIRE, ENGLAND, March 05, 2010 /24-7PressRelease/ -- Merrell Shoes have proved to be one of the most popular online brands, and this years spring and summer collection looks like it wont disappoint, with an extensive new range of Merrell Siren models, and the eagerly anticipated Chameleon 3 range.

"We are expecting record breaking sales from the new Merrell ranges," says Luke Barlow, Managing Director of Fitnessfootwear.com. "Merrell have been a popular brand for us, providing not only the ultimate in comfort, but offering the latest in fashion to boot." He goes on to say that its not difficult to see the appeal of a pair of Merrells. The earthy colours are easy to match with many outfits, and the Chameleons blend in well with anything.

Salivating at the thought of another huge seller, Head Buyer Charles Clowes was keen to stress the need to place orders quickly. "The most popular sizes sell out in days, and our suppliers struggle to keep up with demand". Having learned from the previous season, Fitnessfootwear.com are readying themselves for the rush and are prepared for the flood of orders for the new models.

This will come as no surprise to Merrell aficionados who wax lyrical of the comfort of Merrell shoes. It is a name synonymous with performance footwear, and has long been a favourite with hikers and trail runners the world over. A robust design and fearsome tread provide excellent grip no matter what the surface. However, the introduction of the Intercept range allowed Merrell to firmly take its slice of the urban footwear market. It would appear that amazing traction is just as important on the uneven terrain of the UK's pavements as it is in the great outdoors.

Merrell have long provided some of the best footwear on the market, and the new range of Chameleon3 follows in the footsteps of the Chameleon II, offering the latest technological innovations to build on the previous successes of the range.

Everyone loves a new technology and the In-Board, Compression Moulded EVA Foot frame and TPU toe and heel bumper doesn't disappoint. But what does it mean, and how does this help traverse the urban jungle? In layman's terms it is difficult to adequately explain. However, the collection of bits that make it an exceptionally comfortable shoe sums it all up quite nicely.

The 2009 Merrell Intercept range is still a strong seller, and the new releases are unlikely to change that. "They are a fantastic multi-sport trainer" says Barlow, however in the Intercept range, Merrell have made a rod for their own backs. Would a new release manage to better what they had already brought to the marketplace? In a word yes. More comfort, more breathability and further ground breaking technology has made the Chameleon3 and Women's Sirens models instant best sellers. Likewise, the Merrell Moab range was a major success story of 2009, in particular with the GORE-TEX Mid XCR. They combined the best features of both walking boots and trail running shoes, and were a stylish addition to the wardrobe for when the weather is up to its usual tricks.

Recently there has been a major shift in consumer buying trends, and whilst previously a Stalwart of the outdoor enthusiast, even the less active have now seen the benefits of Merrell Shoes. Having a shoe which fits like a glove is no longer is just something that only the hardened weekend hikers can benefit from. More and more people are opting for a high quality multi-purpose trainer for everyday wear. It stands to reason, that not only mountaineers can benefit from the latest in shoe design technology, and anything which is good enough for these extreme environments must surely be good enough for the high street.

So what does the rest of the year have in store for fans of Merrell shoes? The summer range of sandals is destined for further success; already a firm favourite, the Merrell Chameleon II Kaunas are the perfect choice for when the weather gets warmer, and look terrific with shorts. The range has expanded for 2010 with new designs, and whilst Merrell's breathability is infamous, nothing beats getting a little fresh air to the plates. For the beach there are few better options on the market.

For those keen on securing a pair of Merrells before the notoriously quick British summer draws to a close, take the words of Fitnessfootwear.com's Head Buyer to heart, and pre-order a pair before the big summer sell out. The second the temperatures top 20 degree, the rush is on and people often find that the new ranges have long since sold out. The early bird catches the worm as they say, and if the summer is short its far better to consider a purchase early in the season to be able to take full advantage of it.

Website: http://www.fitnessfootwear.com

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