4 Walls Founder Invests in Startup Waffl.com

    NARBERTH, PA, March 27, 2010 /24-7PressRelease/ -- 4 Walls, LLC, announced that one of its founders, Larry Portnoff, has invested in the startup Waffl.com, Inc. Mr. Portnoff states, "This investment reflects our (4 Walls, LLC) strong commitment to the social media space. We believe that Waffl.com's Postling product can help change the way companies interact with their customers and communities. By providing a centralized posting platform and aggregating user comments and social media mentions, Postling's platform reduces the time it takes for companies to communicate with, listen to, respond to, and engage customers. Postling lets its customers get through social media chores in a timely manner so that they can get back to running their businesses." Mr. Portnoff further adds that, "It is not often that such an opportunity comes my way. Chris Maguire, David Lifson, and Haim Schoppik are the real deal. They were instrumental in building the Etsy community, and I am thrilled to participate in their new venture."

About 4 Walls, LLC

Since 2002, 4 Walls has been helping multifamily property managers and owners use the Internet to attract and retain residents. The company offers products that help generate rental leads, provide superior resident service, and foster a sense of community at client properties. 4 Walls' flagship site, 4Walls.us, is an Internet listing service that markets apartment communities throughout the United States. Its 4Marketshare.com division specializes in multifamily website development and marketing, while its Respage division provides social media management services. 4 Walls is privately held.

About Waffl.com, Inc.

Waffl.com, Inc. is the developer of Postling.com. Postling makes social media management easier for businesses by allowing them to market, listen to, and respond to customers. Postling allows for collaboration within a business team and with clients, as well as comment tracking for multiple social media sites, the capability to reply to mentions directly, and the ability to track posts regardless of what manner they were created. Companies that use Postling reduce the time and resource cost of managing various social media brands. Postling also helps companies to measure and gauge their return on investment, and allows businesses to avoid hiring extra help to manage social media accounts, which saves hours of time each month.

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