Esquin Wine Merchants Reports 14% Growth in Q4

    SEATTLE, WA, March 31, 2010 /24-7PressRelease/ -- Esquin Wine Merchants reported an impressive 14% growth from figures achieved during the fourth quarter of 2008 in comparison to the same period in 2009. According to Esquin Wine Merchants Manager Alisha Gosline, this represented one of the largest fourth quarter growths in the company's 41 year history.

Gosline credits both advertising and an increase in inventory as the catalyst to Esquin's growth.

In 2008 Esquin unveiled their highly popular Wine Annex - an expansion of their current store into a separate section of the building which now houses an assortment of promotional wines that can be purchased in bulk at highly discounted prices. With this additional space, Esquin added the ability to move on special offers from their distributors and acquire entire pallets of wine at unheard of prices.

In addition, Esquin bucked the trend of pulling advertising dollars in the midst of a recession and moved forward with what resulted in the largest advertising spend in company history. Esquin continued distributing their highly popular print newsletter, which is the Northwest's most widely read wine publication with more than 20,000 readers. Esquin also continued advertisements in local industry magazines such as Wine Press Northwest. A few more marketing strategies were added to the mix as well. Television commercials highlighting special holiday offerings made their way into the homes of thousands of Comcast Cable subscribers in the Seattle area. Esquin also recently introduced weekly e-newsletters which gave them an opportunity to highlight last minute specials that didn't make it into the monthly print newsletter. In addition, social media strategies such as Facebook and Twitter allowed Esquin to interact and market to their customers in near-real time.

"We plan to continue our aggressive buying and advertising strategies in 2010. We are thrilled with the results." said Gosline.

Established in 1969, Esquin Wine Merchants is the Northwest's largest wine store with a selection of over 5000 wines on its sales floor. Located in the heart of SODO, just south of the stadiums in Seattle, Esquin offers free wine tastings every Thursday night and Saturday afternoon and has a 4000 square foot public wine storage facility on-site as well. Esquin features an expert staff of certified sommeliers and wine experts who can recommend wine for any occasion. Esquin also offers express delivery service within the local Seattle-area, as well as shipping to outlying areas and reciprocal states.

Website: http://www.esquin.com

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