Phones4u Announces iPhone 3GS Upgrade via Application

    WAKEFIELD, ENGLAND, April 01, 2010 /24-7PressRelease/ -- The Phones4u Group today announced an exclusive 'app' for its iPhone customers which aims to improve the performance of their handsets.

Between Good Friday, 2nd April, and Easter Monday, 5th April, any customer who has purchased their Apple iPhone from Phones4u will be sent a unique access code which can be used to download an exclusive 3GS upgrade application. The application promises many of the features currently available in the 3GS model iPhone, which include faster downloads and improved wi-fi connectivity. With an unprecedented level of demand expected, Phones4U has taken steps to ensure that the application is made available only to those who qualify for it.

"We're very excited to bring such an innovative product to our most loyal customers." said Merda Taurorum, Director of Communications for the Phones4u Group. "This boost to our customers' Apple iPhone 3G handsets is exactly how we'd like to thank them for their continuing support of Phones4u."

The application website goes live via Phones4u.co.uk on Good Friday at 6pm and goes offline on Easter Monday at noon. Phones4u customers who purchased the Apple iPhone are encouraged to visit www.phones4u.co.uk on Friday evening where they will be able to download the exclusive application using their unique access code, which are being sent out via SMS on the morning of April 2nd.

About Phones 4u:

Phones 4u is an independent mobile phones retailer, offering all networks and handset manufacturers' products. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 450 stores and is still growing. Phones 4u employs circa 6,000 people.

Phones 4u has been awarded 'Online Retailer' of the year award for two consecutive years at the Mobile News Awards (2009 and 2010). In 2008, Phones 4u won the Mobile industry award for 'Best Retailer' in the UK and came top in Harding and Yorke's 2008 ERIC Customer Empathy Rating Index after it was recognised among the mobile industry players as demonstrating the most empathy and understanding towards its customers. It also ranked highly in the Harding and Yorke CXI League (Customer Experience Index) in December, which ranked in order the top 10 customer experiences across all industries of 2008. Phones 4u came in at 8th position and was the only mobile retailer to make it into the top 10.

Phones 4u recognises that buying a new phone can be a complex and confusing affair. Phones 4u cuts through this confusion with its unique consumer consultation process, resulting in accurate, impartial advice and a package that is right for each customer. As a result it sells more new contracts than anyone else on the High Street. http://www.phones4u.co.uk/

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