Logicalis Shows Companies How to Use IT as a Secret Weapon

    BLOOMFIELD HILLS, MI, April 13, 2010 /24-7PressRelease/ -- It's a new world for business today. Yesterday, geography determined the gap between an organization and its customers. Today, technology and communications erase geographical boundaries. Those organizations that do the best job leveraging technology and IT strategies to reach out to existing and new customers will be the most successful in the new business environment. Logicalis, an international provider of integrated information and communications technology (ICT) solutions and services, is helping companies discover How to Use IT as a Secret Weapon to improve their business performance and competitive ability.

As the next economy takes shape, customers are drawn to those companies that can connect and engage them online. But doing so in a way that works best for any individual organization, means providing that organization's IT department with the tools and time necessary to assess their needs and match them to the appropriate technologies to get the job done.

"Ask yourself what IT can do to serve your business' customers better. That's where everything should begin," says Logicalis president and CEO Terry Flood.

How to Use IT as a Secret Weapon
How can already time-strapped, often cash-constrained IT professionals serve their companies' customers even better? According to Logicalis, there are five steps to transforming IT from a maintenance department into your company's most important Secret Weapon:

1. Send it outside. Outsource redundant IT tasks like disaster recovery, security, and network and server monitoring, freeing internal technical talent to focus on more customer-focused projects.

Learn more about how to focus on your business opportunities while outsourcing your IT challenges by reading Logicalis' feature article, "Efficiency on Demand" at http://www.us.logicalis.com/pdf/Managed%20Services%20Feature%20Story.pdf

2. Make assessments. Assess your biggest business challenges, then assess the technology available in the marketplace and ask how that technology can be used to meet those challenges and serve your customers better.

3. Consider the investment. Determine the upfront costs and the return on investment for deploying new technologies to engage your customers in a technically efficient and business-savvy way.

4. Talk the (financial) talk. Learn how to talk to your CFO in language that makes financial sense so you get instant approvals for capital expenditures that will ultimately increase your company's bottom line.

Find out how to get your CFO's approval for IT expenditures by reading Logicalis' feature article, "Making IT Matter: Getting to Yes," and listening to a podcast by Greg Baker, Logicalis' CFO: http://www.us.logicalis.com/pdf/CIO-CFO%20Feature%20Story.pdf

5. Get engaged. On a regular basis, engage your technical staff in sales meetings, allowing them to tell you how technology can help the company achieve its customer-centric goals.

For additional feature articles, suggestions and podcasts that will give you more ideas about advancing your business through the use of information technology, visit Logicalis' "Get Ready To GROW" microsite: www.us.logicalis.com/GROW.

About Logicalis
Logicalis is an international provider of integrated information and communications technology (ICT) solutions and services founded on a superior breadth of knowledge and expertise in communications and collaboration; data center optimization; application development and integration; and outsourcing and managed services.

With its international headquarters in the UK, Logicalis Group employs over 1,900 people worldwide, including highly trained service specialists who design, specify, deploy and manage complex ICT infrastructures to meet the needs of over 6,500 corporate and public sector customers. To achieve this, Logicalis maintains strong partnerships with technology leaders such as Cisco, HP, IBM and Microsoft.

The Logicalis Group has annualized revenues in excess of $1 billion, from operations in the UK, US, Germany, Latin America and Asia Pacific, and is fast establishing itself as one of the leading IT and Communications service providers, specializing in the areas of advanced technologies and services.

The Logicalis Group is a division of Datatec Limited, a $4.2 billion revenue business listed on the Johannesburg and London AIM Stock Exchanges (LSE/JSE: DTC).

For more information about Logicalis, visit www.us.logicalis.com.

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