Strategic Marketing Guru Bruce W. Simpson Joins Sinofresh Healthcare Products Inc. Advisory Team As Product Re-Launch Continues To Progress

    VENICE, FL, April 19, 2010 /24-7PressRelease/ -- SinoFresh Healthcare Products Inc.("SinoFresh"), announced that veteran strategic marketing expert Bruce W. Simpson has joined its Senior Advisory Group. Mr. Simpson will provide guidance and strategic direction as SinoFresh continues the relaunch of SinoFresh Nasal Spray and readies a series of follow-on products for commercial launch.

Mr. Simpson is currently the President and CEO of B.W. Simpson & Associates, a consulting company that advises on OTC and prescription drug products, particularly focused on emerging pharmaceuticals companies. Mr Simpson has a long and successful history of taking new products from launch to market success as well as re-positioning and relaunching marketed products in the marketplace..

Prior to founding his own healthcare-consulting firm, Mr. Simpson served a term as President of Genpharm, Inc., a division of E. Merck. President & CEO of Medeva Pharmaceuticals. He has been affiliated with the American Academy of Allergy and is a former Director of Draxis Health Inc., Bradley Pharmaceuticals and Adams Laboratories, originators of the Mucinex product line.

David R. Olund, President of SinoFresh states, "As we look to the future and continue the market reintroduction of SinoFresh Homeopathic Antiseptic Nasal Spray as well as further product line additions in the coming months, we are very fortunate to have Bruce working with our team. During this important growth period, Bruce's significant knowledge of our current and planned products and unmatched strategic marketing expertise in the respiratory and sinusitis markets will be an invaluable resource for the Company. Bruce's record of commercial success including key roles in the success of products such as Mucinex, Nasalcrom, Opticrom, Tussionex and Intal, will help assure long term product sales growth and continued revenue growth for our Company."

SinoFresh Healthcare Products, Inc. is a privately held exclusive marketer of innovative upper respiratory system therapies. The Company uses broad-spectrum antiseptic approaches to reduce viral, bacterial, and fungal organisms that are suspected to cause pathogenesis of the mouth, nose, and throat. The Company's lead product, SinoFresh Nasal Spray, is a hygienic cleansing spray that kills germs and removes other nasal-sinus irritants. This product and a planned series of follow-on products built on the Company's proprietary technology will, in time, exploit an enormous global opportunity for the SinoFresh product line as people begin to understand the benefit of using a safe daily preventative antiseptic product that can actually address the causes of diseases in the upper respiratory area as opposed to only addressing symptomatic relief.

For further information company can be contacted at 888-460-4774, or on the web at www.sinofreshproducts.com, or by email at [email protected].

SinoFresh Healthcare Products, Inc.
333 South Tamiami Trail, Suite 286
Venice, FL 34285

SOURCE SinoFresh Healthcare Products, Inc.

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