Latin-Pak Merges Digital and Traditional Direct Marketing

    ST. LOUIS, MO, June 04, 2010 /24-7PressRelease/ -- Latin-Pak announced today, complete integration capabilities of all its' Digital and Traditional Direct Marketing programs. For the past 15 years, Latin-Pak has offered Traditional Direct Marketing programs, which include Direct Mail, Direct to Door and Free Standing Insert programs. For the past 8 years, Latin-Pak has offered Digital Direct Marketing programs including Email, Mobile and Contextual programs. With the evolution of Digital Marketing, Latin-Pak has made continuous efforts to amalgamate the complementary characteristics of both Traditional and Digital Direct Marketing programs. Latin-Pak can now successfully combine its' Traditional and Digital Direct Marketing programs to create synergistic marketing campaigns for clients.

According to Vince Andaloro, President/CEO, Latin-Pak, "At Latin-Pak we do not envision digital marketing ever totally supplanting traditional direct marketing. Our vision, which has been realized; is the successful merging of traditional and digital direct marketing, resulting in more comprehensive campaigns that naturally result in a higher return for our clients."

Andaloro excitedly continues, "The amount of information and characteristics we can draw on from traditional and digital marketing programs in order to bring our clients' message into the home of the targeted consumer is astounding! At Latin-Pak, we now have the aptitude to deliver a door hanger, direct mail piece, free standing insert, email message and text message to the same targeted household all within the same day! Not an ideal marketing strategy, yet it highlights the unique capability we have to overlay information of all our programs and to orchestrate the delivery of each marketing piece - all at Latin-Pak. Our clients are amazed with the performance of our combined programs."

The combinations and possibilities of Digital and Traditional Direct Marketing are copious, Latin-Pak has the key to merging the ideal components of both methods to increase return on investment for clients.

Latin-Pak, a Hispanic Direct Marketing firm with offices in Los Angeles, California and headquarters in St. Louis, Missouri, is a proven leader with a history of success working with many top advertising agencies and Fortune 500 companies across the United States. Established in 1996, Latin-Pak has been marketing to Hispanic homes nationwide, utilizing a combination of various direct delivery methodologies to effectively reach Latino consumers "in-home" through Direct Mail, Hispanic Databases, Door-to-Door, Insert Programs, Spanish Free Standing Insert Programs, and Hispanic Digital: Email; Contextual; Mobile. For additional information call 800-625-4283, contact Vincent Andaloro, President or email at [email protected] or visit www.latinpak.com.

# # #