Dental Practices Can Successfully Tap into Emerging Dental Sleep Medicine Market Using Critical Marketing Tools, Thanks to the Launch of DentalSleepMarketing.com

    SEATTLE, WA, July 02, 2010 /24-7PressRelease/ -- Dental practices around the world can successful tap into the Dental Sleep Medicine market, one of the emerging business opportunities in dentistry today, thanks to the launch of DentalSleepMarketing.com, which provides a full range of effective, efficient and ethical marketing tools. The company also announced that it has become the official marketing provider for SomnoMed, the world's largest supplier of oral appliances used by physicians, dentists and other heath professionals in the treatment of sleep disorders, such Obstructive Sleep Apnea (OSA).

"There is now a single source where dental practices can turn for marketing tools," commented Michael Hamilton, Principal of Hamilton/Saunderson, which manages DentalSleepMarketing.com.

"We provide everything a practice needs to make the phones ring with new patients seeking treatment," said Ken Saunderson, Principal of Hamilton/Saunderson. "Whether a dental practice wants to launch its brand or dominate its market, DentalSleepMarketing.com has the right marketing tools for them."

Dental Sleep Medicine
According to the National Institute of Neurological Disorders and Stroke, about 40 million people in the United States suffer from chronic long-term sleep disorders and each year an additional 20 million people experience occasional sleep problems. Of these individuals, the American Academy of Dental Sleep Medicine, reports that more than 18 million Americans suffer from sleep apnea. Compounding the calamity is that millions are unaware, undiagnosed and even unconcerned about the serious health consequences of sleep disorders.

The "gold standard" for sleep disorder treatment is the CPAP machine, hose and mask. Unfortunately, compliance with CPAP is very poor and studies have shown that only 23-45% of patients actually use their CPAP machines on a regular basis. Studies have also shown that patients who use CPAP average only 4-5 hours of sleep a night, not the recommended 7 1/2 to 8 hours a night. These patients are at risk.

Oral appliance therapy provided by dentists is often better tolerated by patients and treatment compliance is estimated at 90-95%. "Oral appliances for snoring and obstructive sleep apnea offer patients a treatment option that is safe, effective and easy to use." - sleepmatters, National Sleep Foundation, Winter, 2008.

Dentists play an important role in the team approach to the treatment of obstructive sleep apnea. Physicians, dentists, psychologists, and respiratory therapists all pool their knowledge to treat each patient appropriately and effectively. Dentists are specifically trained in aspects of sleep medicine and provide treatment for sleep disordered breathing problems.

Dental Sleep Marketing Tools
DentalSleepMarketing.com offers dental practices three distinct marketing packages, as well as an ala carte menu of marketing tactics.

Silver Premium Marketing Package
The Silver Premium package is designed to "build a buzz" around a dental sleep practice and dominate the market place with high powered radio commercials and personalized, optimized website, featuring custom copy, dynamic design and engaging photos. It's the right mix of message and media specifically designed to make the phones ring with new sleep patients. The Marketing Package includes:

Website
Semi-Personalized and Optimized 5-page Website; customized domain name; blog; hosting; link to current site
E-newsletter announcement to current patients

Practice Collateral
Personalized Practice Brochure with bio, photo, credentials & dynamic copy
Personalized Counter Card with brochure pocket
Personalized Sleep Test Card
Stationery Package - letterhead, envelope and business card

Marketing/Advertising
Radio - Three professionally voiced, broadcast quality, and customized radio commercials - Message - "There are alternatives to CPAP." Length of spots -:10, :30 and :60 second ads

Print
Customized resizable full-page Print Ad - Message - "There are alternatives to CPAP"

Marketing Consulting Services
10 hours of strategic marketing consulting and planning annually

Membership
Free First Year Annual Membership Fee ($1,000 value)
Proprietary Rights to use the materials for first year
Quarterly learning conference call participation
One hour complimentary marketing consultation

The Silver Premium Marketing Program is available for $8,250 and easy payment plans are available. The price does not include the cost of printing.

Bronze Select Marketing Package
The Bronze Select package, the most popular starter kit, is designed as an "entry level" marketing program to begin to promote a sleep practice to patients and other health professionals. It's a basic approach that allows a doctor to get in the game and be positioned to step up to a higher level as your business grows. The Marketing Package includes

Website
One Page Welcome to the Practice, hosting, link to current site and Customized Domain Name

Practice Collateral
Standard brochure with space for logo, address and contact info
Counter Card with brochure pocket
Sleep Test Card

Marketing/Advertising
Customized resizable full-page Print Ad - Message - "There are alternatives to CPAP"

Membership
Free First Year Annual Membership Fee ($1,000 value)
Proprietary Rights to use the materials for first year
Quarterly learning conference call participation

The Bronze Select Marketing Program is available for $2,000 and easy payment plans are available. The price does not include the cost of printing.

Gold VIP Marketing Package
The Gold VIP package includes a customized 2-minute HD video featuring doctor and dental sleep solution services. Combined with your personalized and optimized website, 3-broadcast quality radio commercials and beautifully designed marketing collaterals. The Gold VIP package is a dynamic, value added, investment into building a dental sleep practice and dominating a market. The Marketing Package includes:

Website
Semi-Personalized and Optimized 5-page Website; customized domain name; blog; hosting; link to current site
E-newsletter announcement to current patients

Practice Collateral
Personalized Practice Brochure with bio, photo, credentials & dynamic copy
Personalized Counter Card with brochure pocket
Personalized Sleep Test Card
Stationery Package - letterhead, envelope and business card

Marketing/Advertising
Video - Customized 2-Minute Video featuring doctor and dental sleep solution services personalized to the practice

Radio - Three professionally voiced, broadcast quality, and customized radio commercials - Message - "There are alternatives to CPAP." Length of spots -:10, :30 and :60 second ads

Print
Customized resizable full-page Print Ad - Message - "There are alternatives to CPAP"

Marketing Action Plan and Consulting Services
10 hours of strategic marketing consulting and planning annually
1/2 Day Marketing Workshop at your practice to create a customized, strategic marketing action plan.

Membership
Free First Year Annual Membership Fee ($1,000 value)
Proprietary Rights to use the materials for first year
Quarterly learning conference call participation
One hour complimentary marketing consultation

The Gold VIP Marketing Program is available for $15,250 and easy payment plans are available. The price does not include the cost of printing or travel.

Ala Carte Services
Dental practices can also order all of the individual tactics above. Call (206) 282-6858.

"We have over 30 years of combined experience marketing with dental practices around the world," commented Hamilton. "We're excited to offer a single source that makes its easy for dental practices to take advantage of the dental sleep medicine and be successful."

For further information:
Call: (206) 282-6859
E-Mail: [email protected]
Website: DentalSleepMarketing.com

Hamilton/Saunderson
DentalSleepMarketing.com is a division of Hamilton/Saunderson, which provides marketing solutions for healthcare providers around the globe. Hamilton/Saunderson is a Seattle based creative agency specializing in dental marketing and dental sleep marketing. Formed in 1986, Hamilton/Saunderson, we provide healthcare practices:

- One-day, on-site retreat to create a marketing roadmap
- Ingenious solutions for developing a brand, including logos and positioning themes
- Innovative designs for business stationary packages, collateral materials, and websites
- Inspiring and unique creative for print, radio, television, direct mail, video and internet
- Hot execution of the latest e-communication and social media strategies

We can guide you through your sleep disorder marketing as we have done for others, providing ethical and creative evidence-based marketing strategies. Success in marketing requires the ability to recognize, identify and proactively plan to capitalize on new opportunities. We understand what works and we know how to help you effectively communicate your value to your market.

We're ready to create possibilities with you! For further information, visit Hamilton/Saunderson.

Our partners in DentalSleepMarketing.com are:

Health Care Web Image, America's long-time leader in custom practice web sites and search engine optimization. Their award-winning design, writing, programming and optimization creates new opportunities for the nation's top dental and medical practices every day.

Yvone San Luis Design, a full-service design studio that generates high-quality results. Their personal touch and award-winning skills have delivered for healthcare, retail, government, non-profit and other clients around the nation.

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