Piloti DRIVES Style - Introducing Veloce Collection

    WESTLAKE VILLAGE, CA, August 06, 2010 /24-7PressRelease/ -- Italian style and heritage is at the core of Piloti, the car culture footwear and accessories company. The craftsmanship and style of its shoes are interwoven with comfort, which has made Piloti's shoes favorites the world over.

Piloti, which derives its name from the Italian word for 'racing drivers', is proud to unveil its latest line of products - Veloce Collection. Veloce Collection consists of shoes, travel bags and driving gloves handcrafted in Italy to the exacting standards of Piloti's designers.

Veloce Collection is inspired by the great Italian tradition of melding beauty and function. This tradition has shaped the Italian sportscars and motorcycles that have captured the hearts and imaginations of those who derive joy in the journey - not the destination.

Veloce Collection features classic mid-cut driving boots, as well as modern interpretations of slip-on loafers and men's casual shoes handmade in Italy's Marche region. Melding elements of traditional leather shoes with Piloti's advanced biomechanical construction, Veloce Collection shoes feature Piloti's patented Roll Control heel as well rubber pads injected directly into the leather forefoot. The result: a stylish and comfortable line of shoes, intricate in detail and timeless in design.

Veloce Collection also includes a selection of travel bags and gloves handmade in Italy's Napoli region. The perfect motoring accessory, Veloce Collection includes two handmade travel bags - one unconstructed duffel bag with a vintage look as well as a constructed travel bag with several zipper pockets. For the true motorsports or motorcycle enthusiast, Veloce Collection has a helmet and shoe carry bag that will carry your helmet and shoes in style.

Naturally, the concluding piece of Veloce Collection includes handmade driving gloves, also made in Italy's Napoli region - an essential final touch.

"Veloce Collection was inspired by our customers and European retailers who asked us for beautifully detailed, Italian-made shoes and accessories with signature Piloti traits," said Kevin Beard, CEO of Piloti. "This new line complements our existing lines of competition inspired footwear, but takes full advantage of the hand crafting available in the Marche region of Italy."

Piloti premiers Veloce Collection this week at FFaNY in New York, August 3-5, and can be seen at Flatotel, located at 125 West 52nd Street, on the fifth floor in meeting room #2. Prospective retailers and international distributors may contact D'Arlene Beard at (805) 432-6014, and at [email protected].

Piloti is the motorsports and car culture footwear, apparel and accessories company. Our lines of athletic footwear are designed for professional competition, street-wear and fashion. The Piloti brand is based on competition forged authenticity, biomechanical functionality, advanced design and quality. Piloti's mission is to design and develop exciting, innovative footwear to increase driver performance in motorsports. Our unique developments in construction, biomechanics, and style provide racers and enthusiasts alike with authentic footwear reflecting their passion for car culture and motorcycle culture. To learn more about Piloti or to find a dealer near you visit www.piloti.com, or call (805) 494-0756, ext. 104.

# # #