Lifetime Patient Retention Academy: Chiropractors Find That "Old School" Printed Newsletters Sent Through The Mail Are Outperforming Blog Posts, Tweets and Email

    BOILING SPRINGS, SC, August 06, 2010 /24-7PressRelease/ -- Most medical and chiropractic consultants agree that one of the keys to a successful and sustainable practice is to communicate with your patients on a regular basis. In today's digital world, many doctors try to do this using social media posts and broadcast emails. But a group of doctors in the Lifetime Patient Retention Academy are using "old school" printed newsletters sent through the mail to keep their patients active and referring.

According to Dr. Steven Reizer, who has been using this method for close to fifteen years, "there's really no great mystery or secret here... patients respond better to something tangible that they can hold in their hands... it's so easy for them to just delete an email without ever opening it or having it end up in their spam folder."

The Lifetime Patient Retention Academy lists seven reasons why printed newsletters should be a part of every doctors marketing plan.

1. They are a printed, tangible product that patients connect with.
2. Printed newsletters get delivered right to the patient's home, whereas an electronic newsletter might be viewed as spam.
3. Printed newsletters are something personal sent from you and can be used to print coupons or announce special offers or new services you provide. They are a great way to stimulate reactivations and referrals.
4. Printed newsletters are easier to read especially for the older patients who find staring at a computer screen tiresome.
5. Printed newsletters are portable. You can take them anywhere. Read them in the living room, bathroom, bedroom, etc. Electronic newsletters must be read while using the computer.
6. Printed newsletters are easy to share with everyone in the household. Electronic newsletters force everyone to log on to their computer just to read an article.
7. Printed newsletters work. Despite this fact, many doctors won't take the time to implement a newsletter into their marketing plan because it takes time to write them and mail them every month. Doctors in the Lifetime Patient Retention Academy solve this problem because they are provided with an "Already-Done-For-You" newsletter every month that they can easily customize for their practice in about ten minutes or less.

Dr. Reizer warns other chiropractors to not be too tempted by technology and rely solely on a digital format to communicate to their patients. "Sometimes, old school methods work best. When everyone is jumping on the social media bandwagon, stand out from the crowd and do something different. This is a good example of when old is new again. It just works."

To start implementing the "Already-Done-For-You" newsletter and join the Lifetime Patient Retention Academy visit www.LifetimePatientRetentionAcademy.com.

Dr. Steven L. Reizer has been in private practice for fifteen years in Boiling Springs, SC. He started the Lifetime Patient Retention Academy to make it easy for doctors to communicate to their patients with proven printed newsletters. He can be reached for questions at [email protected].

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