The Motorposrt Lab Offers Unique, Ferrari-Inspired Experiential Marketing Program to The Boston Business Journal

    BABSON PARK, MA, September 09, 2010 /24-7PressRelease/ -- As you are planning your branding and awareness budgets while looking for a different media channel, consider the experiential marketing agency - The Motorsport Lab.

According to President and Founder Ray Chang and Managing Director Richard Zetlin who between them have almost a half a century of marketing and business development experience, the purpose of The Motorsport Lab is to create a fun, exciting and once-in-a-lifetime interactive experience. Says Chang, the company's chief executive, "Our difference is that we don't tell people about the features of a product or service, but we let them experience the benefits for themselves."

By utilizing their fleet of exotic sports cars as engagement media, The Motorsport Lab can take their client's message directly to the targeted customer. Imagine your company's logo professionally placed on the hood, doors or rear deck of a red Ferrari 360 Modena, as it drives up to your newest location, a sporting event, a social gathering or even your competitor's place of business. Virtually anywhere a car can be driven to make an impact statement. These mobile billboards create excitement. "The brand retention is tremendous," exclaims Zetlin. Who doesn't remember the company they gave people the opportunity to sit in, have their picture taken in and even perhaps drive an exotic sports car?

Well -- at the Evening of Networking with the Boston Business Journal Event on August 26, 2010, crowds gathered around a Red Ferrari 360 Modena with logos of the "BBJ" and "The Boston Business Journal." Everyone wanted their pictures taken with the Ferrari and the BBJ logo. Just driving to and from the event was a positive spectacle as the commuter interaction was laced with flashes from digital cameras and mouth dropping "wows." Those pictures will be Facebooked, Flickred and forever weaved throughout the Internet via social media channels. A legacy is created every time the BBJ Ferrari is seen -- the BBJ will be known for sponsoring such a unique experience. "It was very enjoyable working with Ray and Rich from The Motorsport Lab. Our readership is affluent and the experiential marketing exposure Ray and Rich created for this event for the BBJ was more than ideal. The chatter around town regarding the 'BBJ Ferrari' after the event was amazing, and will not be forgotten", proclaims Chris McIntosh, Publisher of the Boston Business Journal.

"We are very excited to be able to provide this type experiential marketing to clients," remarks Chang. "This type of marketing allows customers to 'experience' brands through interaction with exotic supercars they may not ever come in contact with, but our experience is that customers remember who gave them that opportunity and it is that awareness and brand recognition we are after".

"Fortunately we are flexible enough to create almost any type of program," declares Zetlin. "We can develop unique, bold, inspiration interactive events around these cars. We have and look to continue to expand the use of these cars not only as mobile billboards, but for product trials and sampling promotions, event promotions and even loyalty and lead generation programs by providing driving experiences. Customers tend to remember the companies that gave them the experience of a lifetime."

The Motorsport Lab is an experiential marketing agency dedicated to creating purposeful consumer interactions and engagements with client brands. They ideate bold, unique, inspirational and interactive programs that make business fun, exciting and genuine.

To include or inquire about this experiential marketing concept for your next campaign, contact
Ray Chang, Founder of The Motorsport Lab at [email protected].
For information: www.motorsportlab.com
Phone: 617-383-7655

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