Murphy's Magic Supplies, Inc. Announces the Official Launch of a New Online Community Allowing Magic Dealers, Magic Creators and Magic Performers to Mentor a New Generation of Magic Enthusiasts

    RANCHO CORDOVA, CA, September 14, 2010 /24-7PressRelease/ -- On September 9th, 2010 Murphy's Magic Supplies, Inc. (the world's largest wholesaler of magic tricks) soft-launched a revolutionary new online magic community, MurphysMagicCommunity.com. This new community will take magic from only being available through dark, backroom secret societies, or dazzling TV and movie productions, and put magic products in the hands of the masses. MurphysMagicCommunity.com allows magic dealers, magic creators and magic performers to mentor a new generation of magic enthusiasts.

How will a new generation of magic hobbyists be created? Through viral marketing. MurphysMagicCommunity.com allows magic enthusiasts to use social media networks such as Twitter, Facebook and DIGG to share exciting new magic tricks electronically with their friends outside the magic industry. "This is the next evolution in the magic industry. It is groundbreaking," explains Murphy's Magic Supplies, Inc. General Manager, David Bickel. "Many people had a magic set as a kid, but never realize as a teen or adult how many really easy, mind-blowing tricks are available to purchase under $50. MurphysMagicCommunity.com not only showcases the tricks through online videos but allows a forum for people to connect, show off, be amazed and have fun. And that is really what magic is about."

A New Business Model

For hundreds of years, magic has been sold in brick and mortar stores. However, it was a very niche industry primarily geared towards performing magicians. A magician would work with the store owner to develop his craft. Then along came the Internet. Selling magic became more about marketing rather than skill progression because much of that personal mentorship was gone.

"We found that the evolution of Internet marketing turned our business into a race between magic dealers to get to the top of Google. Certainly the Internet exposed magic products to a larger audience, however 10+ years later we have found a degree of saturation. Our dealers are largely competing for the same consumers, causing us to be very focused on new products. We needed to find a way to expand the magic market while at the same time bring back the personal side of the business. We believe that providing a venue for our dealers to harness the immense power of viral marketing gives us the best chance of reaching that goal," commented Bickel. "That is why we developed MurphysMagicCommunity.com."

MurphysMagicCommunity.com was launched to serve as a virtual shopping mall for our dealers where their Profile Wall serves as their storefront, their Group can serve as their magic club and their videos serve as their demonstrations. "We are attracting the mainstream market to magic via media exposure, traditional marketing tactics, social media and one-on-one interaction. Through these actions we are expanding the magic industry in unprecedented ways," says Bickel. "The Forums, Chat and other interactive features allow dealers to interact personally with their customers much like the pre-Internet days."

On September9th, 2010, MurphysMagicCommunity.com was soft-launched to a small select group of magicians, inventors and dealers with great success. Within days the online community already has over 500 active members with over 1,000 videos, photos, blog and forum entries.

About Murphy's Magic Supplies, Inc.

Murphy's Magic Supplies, Inc. was founded by Mark Murphy in 1998 and employs 44 people. They are the largest wholesale magic company in the world distributing over 8,000 magic products through a global network of magic dealers. Their product line includes items from world famous magicians including David Blaine, Uri Geller, Franz Harary, Luis De Matos, Lance Burton and Criss Angel. Murphy's Magic Supplies, Inc. does not sell directly to the public.

Media Contact:
Name: Michelle Quinn
Phone: 916.290.6069
Email: [email protected]
Website: http://www.murphysmagic.com

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