Attorney Peter Aiken to Co-Host Online Legal Marketing Webcast

    FORT MYERS, FL, September 18, 2010 /24-7PressRelease/ -- Peter D. Aiken, a partner in the law firm Aiken, O'Halloran and Associates, with offices in four Southwest Florida cities, Ft. Myers, Naples, Punta Gorda and Sarasota, will co-host an upcoming webcast for attorneys titled The Basics -- Marketing Your Firm Online. The free webcast, held Thursday, September 23rd, will discuss law firm marketing, the Internet and strategies that lawyers can use to grow their practice by connecting with new clients online.

12 p.m. EDT/11 a.m. CDT/10 a.m. MDT/9 a.m. PDT time slot. Go to http://event.on24.com/r.htm?e=242630&s=1&k=6162FDA81C1EA775BBA6FDAE271CAF6C to register.

4 p.m. EDT/3 p.m. CDT/2 p.m. MDT/1 p.m. PDT time slot. Go to http://event.on24.com/r.htm?e=242631&s=1&k=62ACB99C158144862CB1700FE3CFF5E8 to register.

Online marketing is an increasingly key client-development tool for law firms. Aiken and co-host Erica Butcher, FindLaw Senior Client Development Consultant, will discuss how a solo or small law firm can create a successful Internet presence that makes the most of its marketing budget in today's economic conditions.

The webcast also will address how consumers search for attorneys online, and provide straightforward tips and information on key topics such as site design, content and return on investment.

Peter Aiken is a former federal agent and prosecutor with more than 30 years of trial experience. He has served in the United States Treasury Department as an agent with the Intelligence Division and as a trial attorney in the U.S. Attorney's office in Miami, handling a range of federal violations including tax, drug and firearm prosecutions. Aiken has participated in approximately 200 jury trials, from homicides to racketeering, and has represented clients from all walks of life including congressmen, judges, clergy and the homeless. He has also represented numerous witnesses and targets before federal grand juries. Aiken has experience in marketing his practice to distinctly different audiences and has been involved in legal Internet marketing for years. He is responsible for his firm's two large websites and a third is being constructed. Aiken earned his Juris Doctor from the University of Miami and an undergraduate degree from the University of South Carolina.

Erica Butcher helps law firms make the Internet work for them and grow or tailor their business needs with effective online client development tools. She has over 15 years of marketing experience and a deep understanding of the legal marketplace and what it takes for a law firm to effectively market itself in the competitive Florida market. FindLaw, a Thomson Reuters company, is the leading provider of online marketing solutions for attorneys.

The webcast will be archived at www.lawyermarketing.com/webcast for those unable to attend the live event.

Aiken, O'Halloran and Associates
www.aikenandohalloran.com
1.888.894.4954

FindLaw
www.lawyermarketing.com
1.866.443.4635

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