Visible Scars Introduces New Apparel Line, Picking Up Where Mood Rings Left Off

    ST. PETERSBURG, FL, October 18, 2010 /24-7PressRelease/ -- In the 1970s, America saw the introduction of Mood Rings, which changed colors based on an individual's body temperature. The 1990s gave birth to heat-sensitive clothing, with similar color-changing features. Today, a new apparel company has announced the release of a clothing line evolved from these previous concepts - but with a deeper psychological twist. Visible Scars is introducing emotion-based apparel, featuring mood-altered clothing designs.

Visible Scars Design & Apparel, based out of St. Petersburg, FL, found the need to answer the requests of consumers, given the current trends in the graphic T-shirt market. "Emotional necessity is the mother of invention," stated Visible Scars founder and self-proclaimed "Soul" Proprietor, Jeremie W. Roberts. "I think we, as human beings, are always looking for unique ways to express ourselves...getting to the root of who we really are. Exposing our emotional scars through apparel is a solid way to accomplish this. That is where our concepts come from."

With T-shirts featuring artistic statements and imagery such as "Disgruntled", "Unstoppable", "Intensity", "Tortured" and "Vindicated", it is no surprise that the clothing line has caught the attention of the arts community, as well as the MMA (Mixed Martial Arts) industry. Earlier this month, MMA Champion Jason Kilgore wore Visible Scars apparel to the ring for his victory at the 3FC Fighting Championship in Pigeon Forge, TN. Kilgore went on record to state: "The Visible Scars clothing designs reflect the intensity of my fighting style. The statements definitely get the point across."

With primary online sales currently coming from www.VisibleScars.com, and the brand just entering the physical retail market, Visible Scars has an extremely positive outlook on the future. "Our goal is to connect the proper themed shirts to the people that need to express a specific emotion," Roberts states. "This same goal is reflected in our tagline - Wear your soul on your sleeve".

About Visible Scars:
Visible Scars Design & Apparel offers graphic T-shirts, edgy apparel and custom T-shirt printing/design services. For more information, visit http://www.VisibleScars.com. Contact via email at [email protected], or via phone at 727-827-2590.

# # #