hfa Sharpens Strategic Edge with Research and Interactive Promotions

    AKRON, OH, October 13, 2010 /24-7PressRelease/ -- hfa (Hitchcock Fleming & Associates Inc.), a full-service marketing communications agency located in Akron, Ohio, recently strengthened its interactive and research capabilities with the promotion of three associates. These promotions will enhance hfa's ability to continue providing wildly creative solutions firmly grounded in strategic insights.

Shelly Morton has been promoted to team leader / account supervisor of interactive. Morton oversees hfa's interactive project managers to ensure consistency in process, and she engages in strategic collaboration with clients and internal teams. Morton also ensures digital/interactive objectives are met by strategic tactics. Her strong motivation to drive project insights from inception to completion guides Morton in her new position as team leader.

Morton has a bachelor's degree in marketing with a minor in psychology from Cumberland College. She resides in Canton with her family.

Lauren Reed has been promoted to account planner. In her new role, Reed works on a variety of accounts. Reed applies her broad experience in anthropology, qualitative research and B2B interviewing to develop and steward brand strategies. She has appeared as a guest speaker on topics ranging from social media to new product development and market research trends.

Reed holds a bachelor's degree in French with a minor in anthropology from Smith College. Reed resides in Cleveland.

Kelly Wanstrath has been promoted to research manager. Wanstrath's responsibilities include providing research methodology and analysis to fill informational gaps and drive campaign strategies.

With a comprehensive understanding of hfa's clients' industries, target audiences and competitors, Wanstrath is ideally positioned for her new role.

Her experience with quantitative and qualitative research techniques with various audiences allows her to uncover actionable insights.

Wanstrath has a bachelor's degree in psychology and statistics from Miami University. She resides in Macedonia.

HIGH-RES (300 DPI) VISUALS

To view and download high-res visuals (300 dpi) of Shelly Morton, Lauren Reed and Kelly Wanstrath, please go to http://www.teamhfa.com/pr/mortonreedwanstrath/.

About hfa
hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in wildly creative solutions firmly grounded in sound strategic insights. Its fresh thinking has driven eye-opening consumer and business-to-business campaigns for retail, industrial, automotive, medical, travel, building product and government clients. Among its clients are The Goodyear Tire & Rubber Company, one of the world's largest and most successful tire companies; Glidden Paint, a brand that's been defining the consumer paint market since its introduction of the first latex paint; KraftMaid, a top cabinetry manufacturer; Choice Hotels International, a globally successful lodging company; LIQUID NAILS Adhesive, a leading manufacturer of construction adhesives since 1962; and Akron General, one of Northeast Ohio's leading healthcare systems. hfa's areas of expertise encompass branding, research, strategic planning, interactive solutions, social media marketing, public relations and media. To learn more, please visit connect.teamhfa.com.

Website: http://connect.teamhfa.com

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