New Road Sense Campaign Raises Awareness of Dangerous Driving called 'Hell is Other Drivers'

    SURREY, ENGLAND, December 03, 2010 /24-7PressRelease/ -- Carrentals.co.uk has launched their new 'Hell is Other Drivers' Road Sense campaign which is helping drivers slow down and take more care. It is also part of the nation's Road Safety Week 2010.

The drive has been started as it has been found that a person is killed every 14 hours, from drivers not adhering to the speed limit or travelling too fast for poor road conditions. The figures are announced by Brake, a leading charity for road safety.

The new campaign focuses on how to stay safe, provides advice and warns of the results of dangerous driving. The Carrentals.co.uk 'Hell is Other Drivers' campaign also provides a whole range of discounts of winter clothing from OutdoorLook; discounts from Me-Mo the car accessory shop; SurvivalBox emergency car kit savings; and from Cyberglow and BrightKidz there are discounts for reflective clothing for kids and adults.

The 'Highway Code for Other Drivers' handbook has been developed by Carrentals.co.uk, which tells in a light-hearted way how drivers can be safer and improve their skills, but also highlights the dangerous acts drivers perform each day.

The hire car comparator has also joined forces with Brake - a road safety charity - and the Highways Agency to further provide advice for driving more safely.

"We are all aware of the dangers of speeding and driving without giving it our full attention, but it still occurs daily in the UK. We all need to heed the advice from Brake and the Highways Agency, which will help stop these tragic deaths and car accidents occurring every year," said Carrentals.co.uk Managing Director Gareth Robinson.

He went on to add, "Our Road Sense campaign has reached its half-decade and we are trying to explain the risks of driving to fast and encourage drivers to be safer on the roads. From last year's feedback we found that reversing up motorways and tailgating is a problem, so for 2010 we are trying to make people think instead of being one of those 'other drivers'."

As the leading hire car comparator in the UK, Carrentals.co.uk compares offers from major providers such as Alamo, Sixt, Auto Europe, Budget and Holiday Autos.

Visit www.carrentals.co.uk for further details.

Notes to Editors
Road Safety Week is an annual event coordinated by road safety charity Brake, which works to stop deaths and injuries on roads and care for families bereaved and seriously injured in road crashes. Road Safety Week aims to raise awareness about the part we can all play in making our roads safer for everyone, and to encourage and help communities, schools and companies to run local road safety activities. Find out how you can join the thousands who get involved every year at www.roadsafetyweek.org. Road Safety Week 2010 takes place 22-28 November, focusing on the theme of 'Kids say slow down'.

About Carrentals.co.uk
Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the Carrentals.co.uk site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 10,000 locations.

Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the Carrentals.co.uk site quickly comparing prices and allowing customers to refine their search by car type.

The Carrentals.co.uk site also features over 5,000 pages of travel information in a mini-guide format.

In 2008 Carrentals.co.uk was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/Price Comparison category. To book or for further information visit www.carrentals.co.uk

Media Contact
Debbie Williams, Rachel Builder & Jenny White
Context
T: 01625 511966
F: 01625 511967
[email protected]
www.contextpr.co.uk

# # #