Personal Creations Launches RSS Feeds with SimpleFeed

    /24-7PressRelease/ - LOS ALTOS, CA / LAMONT, PA, October 31, 2006 - Personal Creations, a leading provider of personalized gifts launched an RSS Feed program through SimpleFeed, the leading provider of Feed publishing and analytics services to major corporations. Personal Creations customers can now create personalized RSS Feeds of product information based on criteria such as season, availability and popularity. The program launches in advance of Personal Creations critical fourth quarter selling season and just in time for the launch of Microsoft's Internet Explorer 7 which includes RSS reading capabilities.

"We needed RSS Feeds that were easy for our customers to use and easy for us to create and measure," said Tom Denison, Director of E-Commerce for Personal Creations. "With SimpleFeed we were up and running in days - they took the data feeds we already provide to shopping search engines and turned them into RSS feeds that look just like our web site."

"With a picture, a description and even a 'buy it now' button, the Personal Creation Feeds show the power of SimpleFeed's templates." said Mark Carlson, CEO of SimpleFeed "these Feeds take ecommerce RSS to a new level."

Personal Creations faced special challenges in implementing its RSS program. As a leader in personalized gift products, Personal Creations wanted to allow existing and prospective customers to personalize their RSS Feed. This was accomplished through SimpleFeed's "checkbox" personalization technology.

As a revenue driven organization, Personal Creations was eager for a solution to keeps its customers apprised of its 3,500 products. However they need precise measurement of any marketing initiative. Through SimpleFeed's unique URL technology, Personal Creations can precisely measure subscribers and their content interests. The feeds even integrate with Personal Creation's web analytics allowing the determination of an ROI on their RSS program.

Visitors to PersonalCreations.com can subscribe to the Feeds via a link off the homepage or at http://rss.personalcreations.com.

About Personal Creations

Personal Creations is America's #1 source for personalized gifts. Personal Creations is headquartered in Burr Ridge, IL.

About SimpleFeed
SimpleFeed (www.simplefeed.com) is the leading provider of on-demand RSS publishing and analytics services for major corporations. With SimpleFeed, companies can create Feeds that are highly measurable and that look like their web site, not just a line of text, all with out IT support. Customers subscribe to Feeds of news, product information, support information, community content - whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, Online Marketers, Publishers, and eCommerce and Financial Services companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.

Press contact:
Mark Carlson
SimpleFeed, Inc.
650-947-7444
[email protected]

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