New 2011 School Furniture Catalog and "ATD Value Proposition" by ATD-AMERICAN Helps Schools in Difficult Economic Times

    WYNCOTE, PA, March 30, 2011 /24-7PressRelease/ -- As schools struggle to meet their needs for classroom furniture despite decreasing budgets, ATD-AMERICAN's new and expanded 2011 School Furniture Buying Guide places the most essential and economical school furniture all in one place, making it possible for school administrators to furnish their classrooms without wasting money or time.

Since 1931, educators have turned to ATD-AMERICAN as the Source of Experience for all of their classroom furniture needs. In 2011, as we mark our 80th Anniversary as a family-owned business, we're celebrating with our biggest-catalog ever. This catalog features our largest-ever selection of school furniture, including school desks and school chairs, as well as specialty furniture for libraries, cafeterias, auditoriums and computer and science labs.

"Reaching an 80th anniversary is a rare accomplishment for a family-run business," said Janet Wischnia, President of ATD-American. "And we realize that we couldn't have done it without the support of customers who placed their trust and confidence in us. Now, in these difficult economic times, we feel the best way ATD can support our customers is to work even harder to help them stretch their budgets by making the school furniture they need as affordable as possible."

Regardless of the size of the school or budget, from pre-school to high school, community college to university, ATD-AMERICAN has the products educators need and purchase most frequently. We use our extensive knowledge, our purchasing power and our access to hundreds of manufacturers to negotiate the lowest prices and pass along the savings to our customers through our catalog and website, and through the bid process. Our team of experienced product managers and bid analysts understand how to interpret specifications and meet bid requirements to help schools lower their buying costs and get more for their money.

While pricing is important, educators need to be sure that the products they buy will stand the test of time and remain a good value far into the future. For many years, educators have counted on ATD's 25-year guarantee as their assurance of quality when choosing classroom furniture, school chairs and school desks. Now, in 2011, they can shop with even more confidence thanks to our new LIFETIME GUARANTEE on most products in our catalog.

In addition to product selection and pricing, the ATD Value Proposition also includes ATD's commitment to providing our customers with the highest quality service. Our dedicated staff of highly trained school specialists understands the unique needs of schools and has extensive experience outfitting educational facilities. Our customers always receive fast, professional service, no matter how big or small the order.

If Value, Quality, Selection and Service are the foundation of the ATD Value Proposition, customer satisfaction is its heart. Our promise is simple. We stand behind our products. If anything goes wrong, we fix it. We are not satisfied until our customer is satisfied.

About ATD-American:

ATD-AMERICAN, a nationwide School Furniture Supplier, is celebrating 80 years as a family-owned business in 2011. Select your favorite school desks and school chairs, or discover exciting, new products from our school furniture collections. Choose ergonomic school furniture to increase student and teacher comfort, concentration and productivity. Outfit classrooms, breakroom & cafeteria, library, preschool, computer & training rooms, science labs, art rooms, locker room & gymnasium, stages & music rooms, offices or reception & lounge areas.It's easy being green with ATD's Earth Friendly school furniture. Let ATDesign create your ideal classroom furniture layout! Our free design service provides furniture recommendations, 3-D computer layouts, finish samples and fabric swatches.

Website: http://www.atdamerican.com

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