Morgan Digital Works Sparks a Pride-of-Place Revival with its HouseNameRegistry.com Database

    /24-7PressRelease/ - PALO ALTO, CA, November 15, 2006 - Morgan Digital Works (MDW), a computer product development consultancy that serves high-technology companies in Silicon Valley with operations in San Jose, California, announced today the successful completion of a one month test of its HouseNameRegistry.com database. MDW received several hundred website visits and recorded house names during its first market trial, proving the value of the database as a clearinghouse for imaginative house names and reviving a sense of neighborhood pride-of-place.

Just like a vanity license plate for a car, recording a house name in the registry database establishes a whimsical personality for the home while certifying the name as unique within a given postal code. A unique name is important because, as in the United Kingdom and in quaint California seaside towns, house names are often used as replacements for dull and boring numbered street addresses. Also, having five houses in the same neighborhood with a popular name like "Camelot" could be confusing for local residents.

The simple act of naming one's house helps to recreate the charm and historic legacy of neighborhoods like Carmel-by-the-Sea in Monterey County, California. "Community pride-of-place starts with the home, and we are delighted to offer this service to homeowners - and pleased with its success," said Art Morgan, Technical Marketing Officer at Morgan Digital Works. "It's natural for folks to want to leave a legacy, and recording a house name that will be passed from homeowner to homeowner is one way to do it. My wife and I named our house 'Peniston Crag', which reflects our home's unique landscaping scheme. Our garden mimics the wind-swept patches of heather and lavender found on the Yorkshire Moors, where the tragic story of Catherine and Heathcliff unfolds in Emily Bronte's 'Wuthering Heights'. Fortunately for my wife and I, we've been spared the tragedy bit!"

The availability of web-enabled database technologies, coupled with the popularity of the Internet, allows the registry to be accessed by a large number of homeowners. To record a house name, the owner simply sends an email to the HouseNameRegistry.com database server with their desired name in the subject line. After verifying the name is unique within the postal code, a database certificate is printed and mailed back to the home. The certificate remains with the house from owner to owner.

Phil Yurkonis, an industrial design consultant and homeowner in the Silicon Valley town of Campbell, explained why he chose the name "Casa del Rancho" for his home. "I recorded my house name as 'Casa del Rancho' to celebrate the architectural simplicity of the older ranch-style houses built in the 1940's and 1950's. As an industrial designer originally from the East Coast, I appreciate the uncomplicated design of the house. It represents the informality of California's West Coast culture, conjures up images of hopeful young families 'going west', and harkens to simpler times."

For more information on how to record a house name in the HouseNameRegistry.com database, please visit http://www.HouseNameRegistry.com. For a limited time, the database certificate fee will be waived.

About Morgan Digital Works
Morgan Digital Works is a computer product development consultancy that serves high-technology companies in Silicon Valley. For more information, please visit http://www.morgandigitalworks.com

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