How to Make Sense of Google's AdWords Program - a Blog Series Offered by EWayDirect!

    /24-7PressRelease/ - NORWALK, CT, November 27, 2006 - Using the Google AdWords program is an intrinsic part of many companies' search engine marketing strategy, "and yet the program is not always used effectively," says Frank Siano, Vice-President of SEM Services at eWayDirect.

He'd like to change all that. Starting on Monday, November 27, and continuing for the next five weeks, Frank will offer a series of short blog articles addressing Google AdWords. It's an opportunity to pick up your Monday-morning coffee, sit back, and learn something quick and easy that will have a positive impact on your e-business!

"Learning how to use search tools effectively is an important part of every e-marketing strategy," says Neil Rosen, President and CEO of eWayDirect, Inc. "Frank's expertise in using and teaching about this particular tool will be an asset to any e-business."

Frank Siano is responsible for developing and executing eWayDirect's SEM/SEO services. His commitment to SEM customers is to optimize targeted traffic driven to their Web sites.

In addition to providing search engine marketing services, eWayDirect Inc. is a full-service ESP (e-Messaging Service Provider) that builds and supports proprietary Internet-based software applications helping marketers communicate effectively with their customers and prospects online in order to increase brand recognition, sales, and customer relationships.

The series on making sense of Google's AdWords program will run from Monday, November 27, through Tuesday, January 2, at http://frank.blogs.ewaydirect.com.

About eWayDirect Inc.
eWayDirect Inc. is a full- service ESP (E-Messaging Service Provider). We build and support proprietary Internet-based software applications that help marketers communicate effectively with their customers and prospects in order to increase brand recognition, sales, and customer relationships. For further information, please contact us at (888) 655-0464.

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