THE VELUX Group Wins Design Award for Sun Tunnel Skylight by Lovegrove; Partnership Between VELUX & Green Design Proponent Wins Sought-After 'Red Dot' Label

    FORT MILL, SC, June 09, 2011 /24-7PressRelease/ -- A very unusual partnership between the VELUX Group and the internationally acknowledged proponent of Green Design, Ross Lovegrove, wins this year's attractive red dot award "best of the best" for pioneering design.

The sun tunnel by Lovegrove is a contemporary and smooth new product that spreads natural light through the roof to otherwise electrically lit rooms and is a supplement to the ordinary VELUX sun tunnel. The new design represents yet another innovative way to bring daylight into buildings. The "red dot" is a sought-after quality label worldwide. This year 1,636 companies from 57 countries have taken part with a total of 4,252 entries for the international jury to evaluate. The winners will be celebrated at a glamorous award presentation in July.

The VELUX Group is very delighted with the recognition, especially since this is one of the few times VELUX has entered into a partnership with an external designer. But as a company focusing on creating better living environments with daylight and fresh air through the roof, it was a straightforward decision to team up with Ross Lovegrove. The VELUX Vision is to create sustainable living based on high energy efficiency, use of the sun as a renewable energy source and improving the indoor climate.

"In VELUX we, as daylight engineers, bring daylight into people's life. Our sun tunnel product line is a natural extension of this and with the new award winning sun tunnel by Love-grove, we give our customers a whole new way of experiencing and controlling daylight. The accessory, which has been developed in a fruitful cooperation with Ross Lovegrove and his team, acts as a daylight lamp where the sun is the bulb. With this kind of wattage our customers can bring daylight into their homes in new ways allowing them to bring a little bit of the outside inside and to enjoy the world-class design of Ross Lovegrove at the same time," says corporate manager Jens Rasmussen, VELUX New Products.

Lovegrove is renowned for his work with new materials and for employing the very latest technology. He is also a proponent of Green Design, otherwise termed environmentally conscious design. This is also the case with his newest product, sun tunnel by Lovegrove. The new diffuser is an add-on product to VELUX sun tunnels, giving a beautiful light reflectance to the room while allowing the user to adjust the direction of the light.

Ross Lovegrove says: "I believe the design to be very pure and sincere in its accessibility by a broad spectrum of society. The sun tunnel itself is a wonderful product with perpetual lifetime values and so my design simply seeks to enhance these properties in an elegant and universal way."

The VELUX Group first introduced sun tunnels in 2005 and has since then attained the position as European market leader in this field as well. VELUX sun tunnels are especially suitable for spaces where installation of roof windows is inappropriate or impossible and where electrical light would normally be the only other option. Sun tunnels funnel natural light in-doors, to the benefit and well-being of the residents.

Sun tunnel by Lovegrove is already an award-winning product. In Paris in November 2009 the product was presented at the biggest international building exhibition, Batimat, where it won a medal in the design competition. The award aims at providing recognition to companies who have launched products created in cooperation with designers. The VELUX Group will launch sun tunnel by Lovegrove in June this year.

About the VELUX Group: The VELUX Group creates better living environments with daylight and fresh air through the roof. The VELUX product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. The Group also supplies many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs. The VELUX Group, which has manufacturing companies in 11 countries and sales companies in just under 40 countries, represents one of the strongest brands in the global building materials sector and its products are sold in most parts of the world. The VELUX Group has about 10,000 employees and is owned by VKR Holding A/S, a limited company wholly owned by foundations and family. For more details, visit www.velux.com.

For further information, please contact: Lone Ellersgaard, Communications Manager
VELUX Adalsvej DK-2970 Horsholm
Tel: +45 45 16 48 18
Mob: +45 40 40 71 56
Fax: +45 45 16 40 02
Email: [email protected]

Media Contact:
Keith Hobbs - Business Services Associates, Inc. - 9413 Greenfield Drive -
Raleigh, NC 27615-2306 - Phone - 919.844.0064 - E-mail - [email protected]

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