Australian Sun Protective Wear Now Available in the U.S.

    RICHMOND, VA, June 21, 2011 /24-7PressRelease/ -- Solartex Sun Gear, Inc., a leader in sun protective clothing in the United States, is introducing its newest line that provides the maximum (50+) SPF/UPF in sun protection. Designed in Australia, these colorful rash shirts, swimsuits and hats come in a full range of sizes from 0 to 8xl, offering something for everyone from the newborn to the plus-sized adult.

Since its founding in 1998, Solartex has specialized in locating, importing, manufacturing, and retailing sun protective UV clothing to U.S. and international consumers. It is now designing and manufacturing private label products in the USA. Solartex offers unique sun protective and safety products and accessories for the entire family and features reasonably priced products from over two dozen manufacturers designed for safety minded people who want to make life easier for themselves while protecting their skin. Solartex products have been featured on many shows and in a number of magazines, including the Today show, the Wall Street Journal and In Style magazine, and on display at the SAFE exhibit at the Museum of Modern Art in New York City.

Solartex carries SPF/UPF sun protective swimwear designed for Australia's blistering summers but perfect for American parents who want to protect themselves and their children from harmful sunrays without all of the hassle, expense and false sense of security of sunscreens. Product lines include Cwear, Sun Emporium, Stingray, Sunbusters, My Pool Pal and Iplay. Our Stingray products have the endorsement of the Skin & Cancer Foundation of Australia and our Sunbusters products have the seal of the U.S. Skin Cancer Foundation.

Sun protection is important because long-term exposure to the sun's UVA and UVB
rays can lead to skin damage, skin cancer and even melanoma, one of the deadliest forms of cancer. While sun protective clothing is relatively new to the U.S., it has prospered in Australia where manufacturers design items for Australia's blistering summers. This unique apparel complies with Australian/NZ and U.S standards and features a tightly woven, lightweight, chlorine-resistant fabric that is cool, comfortable and chemical-free. The material is similar to that worn by long-distance bike riders and other athletes, except that it provides maximum sun protection.

The American Cancer Society advises that "about 80% of skin cancers could be prevented by protecting [our] skin from the sun's rays." People in the U.S. now rely almost exclusively on sunscreen to protect their own and their children's skin. However, the American Academy of Dermatology recently stated that "sunscreen alone does not protect you from skin cancer." An alternative to sunscreen alone is sun protective clothing which offers one of the most effective and convenient methods of protecting the skin from exposure to sun rays. Many doctors, scientists and health organizations, including the American Cancer Society, the American Academy of Dermatology and The Skin Cancer Foundation, agree that wearing tightly woven protective clothing is one of the best ways to shield the skin from damaging UV rays.

About Solartex Sun Gear, Inc.
Solartex Sun Gear features unique products for safety minded parents who want to make life easier for themselves while protecting their children. Solartex carries SPF/UPF sun protective swimwear designed for Australia's blistering summers but perfect for American parents who want to protect their children from harmful sunrays without all of the hassle and expense of messy sunscreens. Solartex offers a full line of products including UV swim shirts, shorts, tights, swim sets, arm covers full coverage swimsuits, sun hats and chemical-free zinc oxide sunscreens, all providing the maximum in broad spectrum protection from both UVA and UVB rays. In addition, Solartex has swim shirts and swimwear, rash guard shirts, sun protective clothing and hats for adults.

Solartex Sun Gear, Inc.: [email protected], (877) 476-5789, www.solartex.com.

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