Finally, Baby Skin Care Products Safe for Baby!

    /24-7PressRelease/ - WOODLAND HILLS, CA, December 23, 2006 - It's sad to say, but a product can have less than 1% natural ingredients and still put NATURAL on the label! It can even have just ONE ingredient that is natural and still use NATURAL on the label. More and more parents are beginning to look for products for their children and their families that are "Natural" - and well they should. Just make sure the product you get really IS natural. And if organic is important to you, then find products that are truly made of organic ingredients.

Nature's Baby Products began when the founder, Adena Surabian experienced first hand, what can happen to a baby with products that contain untested chemicals, irritating ingredients and even toxins. Both of her daughters suffered from rashes, eczema or skin irritations caused or worsened by the chemicals in many child and baby products. She developed this product for her babies and now, yours. Parents can now safeguard that fragile skin and protect their babies from adverse reactions, skin irritations and even potential health hazards.

Many of the chemicals you find in baby products give color, fragrance and a certain "feel" to the product. Some of them are preservatives; others are enhancers that help the product (and its ingredients) penetrate the skin. Most haven't been tested for safety, haven't been evaluated for long-term exposure and many are used in products like degreasers and anti-freeze.

Over the last 50 years, manufacturing has increased the number of synthetic ingredients and petroleum-based products by leaps and bounds. What we don't know is how safe they are and what the long term effects will be on our bodies - or even on the environment. These are cheaper and easier to use in manufacturing. The ingredients we select are more expensive because we insist on the purest forms, from the most reliable suppliers. The ingredients we select are 100% botanical, most with a long history of safe and effective use. Most products use chemical preservatives so bottles of shampoo, conditioner and lotion can sit on the shelf for an indefinite period of time. Nature's Baby Products use advances in packaging and botanically based preservatives that are food-grade, or safe to use in food.

With all the different products you put on your child's skin every day, shouldn't they all be safe? On any given day, you might shampoo her hair, wash her body, moisturize her skin, protect her with sunscreen, heal her bottom with diaper cream. In one 24-hour period, you could apply a chemical brew of dangerous ingredients to your child. People apply ON AVERAGE 126 unique ingredients to their skin.

How safe are they? The government doesn't require health studies before they are sold. Nor does it require pre-market testing.

What kind of ingredients are in the shampoos, conditioners, soaps, body washes, cosmetics, etc that we use? A not-for-profit organization called the Environmental Working Group (EWG) has spent the last five years researching that industry for safety. Here is what they found:

"· Industrial chemicals are basic ingredients in personal care products. The 10,500 unique chemical ingredients in these products equate to about one of every seven of the 75,000 chemicals registered for use in the U.S. Personal care products contain carcinogens, pesticides, reproductive toxins, endocrine disruptors, plasticizers, degreasers, and surfactants. They are the chemical industry in a bottle.
· No premarket safety testing required — this is a reality of both the personal care product industry and the broader chemical industry as a whole. For industrial chemicals, the government approves an average of seven new chemicals every day. Eighty percent are approved in three weeks or less, with or without safety tests. Advocating that industry have an understanding of product safety before selling to the public finds common messages, common methods, and common gains whether the focus is cosmetic ingredients or other industrial chemicals.
· Everyone uses personal care products. Exposures are widespread, and for some people, extensive. Our 2004 product use survey shows that more than a quarter of all women and one of every 100 men use at least 15 products daily. These exposures add up, and raise questions about the potential health risks from the myriad of unassessed ingredients migrating into the bodies of nearly every American, day after day. "

This EWG report goes on to say:
· Eighty-nine (89) percent of the 10,500 ingredients FDA has determined are used in personal care products have not been evaluated for safety by the CIR, the FDA, or any other publicly accountable institution.

Even more frightening, they found that these ingredients that we use on ourselves and our children are not only unsafe, some are downright dangerous.

· More than one-third of all personal care products contains at least one ingredient linked to cancer.
· 57 percent of all products contain "penetration enhancer" chemicals that can drive other ingredients faster and deeper into the skin to the blood vessels below.
· 79 percent of all products contain ingredients that may contain harmful impurities like known human carcinogens, according to FDA or industry reviews. Impurities are legal and unrestricted for the personal care product industry.

Cosmetic ingredients do not sit tight of the surface of the skin — they are designed to penetrate, and they do. Scientists have found many common cosmetic ingredient in human tissues, including industrial plasticizers called phthalates in urine, preservatives called parabens in breast tumor tissue, and persistent fragrance components like musk xylene in human fat. Do the levels at which they are found pose risks? For the most part, those studies have not been done. But a recent study showing feminization of human male babies in the U.S. linked to a common fragrance component (diethyl phthalate) joins a small but growing number of studies that serve as scientific red flags when it comes to the safety of ingredients in personal care products.

As a signer of the EWG's Compact for the Global Production of Safe Health and Beauty Products, Nature's Baby Products pledges
"That all of the cosmetics and personal care products made by our company anywhere in the world will meet the standards and deadlines set by the European Union Directive 76/768/EEC to be free of chemicals that are known or strongly suspected of causing cancer, mutation or birth defects.

To implement substitution plans that replace hazardous materials with safer alternatives within three years. We will accomplish this by:
· Doing an inventory of potential chemicals of concern in our products (or byproducts) to determine their toxicity to living things, their persistence in the environment, their ability to increase in concentration in the food chain, their contamination of our bodies, or qualities they possess that pose hazards including carcinogens, endocrine disrupters, sensitizers, mutagens, reproductive toxins, developmental toxins and neurotoxins
· Developing an aggressive substitution plan and timeline: to move to safer materials, prioritizing for substitution those compounds internationally recognized as most toxic; to provide for an ongoing review of safer materials and chemicals as effective, cost-competitive alternatives are available, and; to work with upstream suppliers to provide toxicity data on chemicals in products.
· Publicly reporting on progress to meet these goals."

As a manufacturer of all natural baby products, Nature's Baby Products are already free of chemicals that cause the greatest concern for the EWG. As a mother, Adena is happy to share the products that she created to protect her babies - with yours.

Nature's Baby Products continually develops new, safe products for babies. All products use natural, organic botanical ingredients without harmful chemicals or skin irritants. For more information, visit http://www.allnaturalbabyproducts.com or call (888) 902-BABY

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