WHAT ARE EDITORS OF BABY GIFT PUBLICATIONS GOING GAA-GAA OVER? THE SECRET LIES IN ONE BABY BLANKET COMPANY'S SUPER-PERSONALIZED BABY BLANKETS. This company from Dallas is seeing a long awaited dream come true. Not only are they making new moms smile around the country, but now the press too.

    Fill In The Blankie, a fun and quirky online retailer, has found their niche in creating ultra personalized baby blankets. But, it's not just their customers who are turning to this company as the new experts in the art of thoughtful gift-giving. Just last month, Judy Sutton Taylor, editor of Time Out Chicago Magazine, was interviewed on Chicago's ABC affiliate station WLS-TV/ Channel 7 and led her piece by introducing Fill In The Blankie by naming them as one of her top picks for great new kids gifts.

Yet, what validates the press they've received is the continued increase of positive emails, notes and photographs sent from customers. They're all sharing their own tales of how their gift was the gift that everyone was talking about. One customer wrote, "The baptism is over and by far this was the #1 gift. The mother-to-be was in tears when she read it. Again, I thank you so much for your friendly service and extremely speedy delivery! This will be my #1 gift for future baby arrivals. Thank you for creating such a wonderful keepsake."

Some customers have made these completely customizable blankets their gift of choice. "We love ordering blankets for all of our friends," says one customer. "Every person we've ordered a blanket for has been so impressed and sincerely grateful to receive such a personalized gift. Thanks for making it possible."

And, even more good news came in the press. Fill In The Blankie was named one of the 'Top 10 Best Baby Gifts of 2006' by the industry leading national online publication, Tot's Trends Weekly. This award is decided by collecting all of the submissions received throughout the year and allowing editors to select their overall favorites. From there, it is narrowed down again by the number of clicks each product received from Tot Trends Weekly readers. "The 'Pig In A Blankie' by Fill In The Blankie ended up being one of our absolute favorites...and several of our staff members have since purchased several blankets from them. I can honestly say it is one of my favorites," says Kate, an editor with Tot Trends Weekly.

"The press is wonderful," says Owner Todd Lilly, who started the company out of his home in the summer of 2004. "But, what 's really making all this so special is the wonderful calls and emails we receive on a daily basis from our customers. Our business is really about making people smile and enabling our customers to be as thoughtful with their gifts as they are with their words. We want our customers to come off making a "new" lasting impression. Our test and ultimate goal was to come up with a product that would never hit the garage sale pile. I think we did it. It's truly turned into a win-win situation for everyone."

What makes Fill In The Blankie unique are the complete customization options, combined with the simplicity of the ordering process, and the ability to create a custom baby blanket so easily. While most other high-end retailers allow no more than 20 characters with a simple monogram or birth date, Fill In The Blankie offers up to 200 characters around the satin edges so the customer can tell a whole story instead of just a name and date.

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