MPORA | GEAR Launches To The Worlds Biggest Action Sports Online Audience

    LONDON, ENGLAND, October 12, 2011 /24-7PressRelease/ -- Mpora.com, the world's largest digital Action Sports platform today launches Mpora | Gear to its 4 Million monthly users at Mpora.com/gear

Mpora | Gear is the first scalable single platform that enables users to find, compare and share tens of thousands of action sports products. The website, part of Mpora.com, includes advanced user reviewing capability and the functionality to compare, and buy directly from, some of the world's best online retailers.

Mountain Bike and Road Cycling are the first two markets to be featured on Mpora | Gear, however Winter Sports will follow shortly in 2011.

Mpora 'Experts' are already in their hundreds - the platform's loyal following of enthusiasts who are committed to reviewing, testing and discussing the latest products in the market. And more will be joining the project as Independent Retailers and enthusiastic amateurs sign up to become Mpora | Gear reviewers. Alongside this, editorial teams from nineteen of the worlds best action sports magazine brands will be feeding in their own opinions on the latest gear to hit the markets.

The site's ethos is to present action sports fans with the most comprehensive selection of sports product in the world, and deliver it in an environment that it is easy to use, shareable with their friends, and provides the most useful shopping tool available by gathering professional and amateur reviews to facilitate the best buying experience possible.

Darryl Newton, Managing Director of Factory Media who own Mpora.com stated: 'Mpora | Gear is a natural development for Factory Media in our strategy of servicing the needs of our audiences and advertisers. The action sports market is driven by a passion for great product to improve their participation and experience, and Mpora fans love talking about the latest and best gear out there as much as they love watching amazing videos.

Factory Media is Europe's leading action sports media owner. It publishes 27 digital and 19 consumer magazine brands in six languages and serves over four million consumers across the snow, mountain bike, surf, wakeboarding, BMX, windsurfing, skateboard, motocross and cycling markets. It is a fast-growing, pioneering and diverse business dedicated to providing action sports fans with the very best content from around the world. Its digital network, a vast action sports resource headlined by aggregate portal Mpora.com, majors in video content and now, with the launch of Mpora | Gear, sports equipment. It is currently utilised by over 6500 other websites around the world. For further information, go to factorymedia.com

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