Want to Create a Licensing Agreement in China? Then You Need to Know Jonathan So

    MADISON, WI, October 12, 2011 /24-7PressRelease/ -- While the global economy continues to struggle, businesses are increasingly looking to China, now the second largest economy after the United States, to grow worldwide operating profits. However, there are a number of barriers to doing business in China. Jonathan So plans to change that.

Known as 'the Walt Disney of China,' Mr. So is the creator of the widely popular Chinese cartoon series Pleasant Goat and the Big Big Wolf. Since 2003, Mr. So's company has produced 720 episodes, 3 movies, 8 carnivals and over 400 stage shows - the carnival alone attracts from 500,000 - 900,000 people at each event. Moreover, for all practical purposes, Mr. So invented licensing in China. He holds 300 licensing agreements in a country where it is difficult to get even one.

"A great deal has changed in China even in the last five years," explained Mr. So. "Businesses who want to do business in China need to have insider guidance or it can be a very expensive and frustrating journey."

Mr. So would know. China had never had a children's cartoon network until Mr. So came along. His deep understanding of the culture along with his business credentials gave him access to people who were willing to bring the network to life. In addition, Mr. So has been a successful manufacturer for the American Girl company. Pleasant Rowland, the founder of American Girl, originally met Mr. So in 1989. Their business relationship spanned over two decades as Mr. So manufactured doll clothing and many of the accessories for the company.

Mr. So has also started and sold several other businesses - most recently EATware Inc., a sustainable tableware company. He has also lived in Wisconsin for over 12 years, which has heightened his ability to work in both countries successfully. From manufacturing to licensing, Mr. So's experience is deep and wide. He sees China as a vast opportunity for business leaders from the West and intends to do everything he can to build a bridge between the two countries.

"Many companies have had disastrous experiences as they moved into China. It really doesn't have to be that way," explained Mr. So. "The children's market alone is 20 times larger than in the United States. I hope to help other businesses make the leap across the Pacific to marketplace success here in China."

To learn more about Jonathan So, visit www.sochinabusiness.com.

For more information or to schedule an interview with Mr. So, please contact Laura Gallagher at 608-442-6336 or by email at [email protected].

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