DELIA DELIVERS BRANDING & TECHNOLOGY "FUSION" MESSAGE TO NEW JERSEY EXECUTIVES

    /24-7PressRelease/ - WHITEHOUSE, NJ, February 22, 2007 - Ed Delia, President of Delia Associates (www.delianet.com), a business branding and marketing firm in Whitehouse, NJ, was the keynote speaker at a recent meeting of Renaissance EXECUTIVE FORUMS in Mt. Arlington, NJ. Delia's topic was "When Brands & Technology Collide. . . How the 'Fusion Factor' Transforms Business and Creates New Revenue Streams."

Renaissance EXECUTIVE FORUMS (www.executiveforums.com) provides top executives, business owners, and key management staff, with the skills and tools to energize their businesses and motivate their teams. The Forum meetings present member executives with learning opportunities, peer-to-peer exchange, and real-world case studies designed to improve their overall businesses.

"When most people hear the term brand, they immediately think of their favorite consumer products." commented Delia in his opening remarks. "In addition to consumer goods, a brand can also be a company, an organization, a destination, restaurant, sports team, service, religion, or even a person. Just take a look at Donald Trump." Delia also pointed out that a brand "is a connector of uniqueness. It connects what's uniquely true about your organization with what uniquely benefits a specific target audience."

Delia went on to explain how a growing number of niche marketers have capitalized on the Internet, successfully fusing their unique brand idea with the capabilities of web technology. In his presentation, he cited YouTube, MyYearbook, Craigslist, and LinkedIn as a few recent examples of how the fusion of brand with Internet resulted in huge success.

"Ed's presentation was timely and appropriate," stated Jim Neidhardt, Chairman of Renaissance EXECUTIVE FORUMS-Northwest New Jersey. "As the forum moderator, I am responsible for bringing forward-thinking concepts and ideas to my members to help them maintain a competitive edge. Based on the discussion generated, and the many remarks made afterward, I know my forum members received true takeaway value from Ed's presentation. And that's ultimately my promise to the chief executives that are members of my forums."

BACKGROUNDER
Ed Delia is President of Delia Associates, a brand development and business marketing firm that helps clients identify, create and launch a distinctive brand identity to achieve market leadership and new business growth. Ed is a seond-generation owner of the firm that was founded by his father Michael A. Delia in 1964. In recent years, Delia Associates has integrated a number of web-based branding tactics to help niche businesses achieve a competitive advantage. Ed is a frequent speaker on the topics of branding and technology-driven marketing. For more information, please visit: www.delianet.com.

PRESS CONTACT: Trish Hamer; T: 908-534-9044; [email protected]

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