SIMPLEFEED SELECTED AS A FINALIST FOR THE RED HERRING 100 NORTH AMERICA 2007

    /24-7PressRelease/ - SAN FRANCISCO, CA, April 11, 2007 — SimpleFeed, Inc. (www.simplefeed.com) announced today that the editors of Red Herring magazine declared the company a finalist for the Red Herring 100 Award, a selection of the 100 private companies based in North America that play a leading role in innovation and technology.

SimpleFeed is widely recognized as the technology and market share leader in RSS Publishing and Analytics for major corporations, SimpleFeed has been helping Fortune 500 companies including Sears, Intuit and EMC create and measure Feeds since 2004. SimpleFeed is partnered with leading Email Service Providers, Agencies and Marketing Service Companies, as well as a key component of SuiteTwo, the Enterprise 2.0 Suite Powered by Intel.

The Red Herring editorial board diligently surveyed the entrepreneurial scene throughout the North American region and identified the top 200 private companies that are leading the next wave of innovation. This is the second year in a row that Silver Peak was chosen by the magazine as a finalist for this prestigious award.

"We can see the exciting evolution of the technology sector reflected in the quality and variety of exceptional companies that we had to choose from in putting our list together," said Joel Dreyfuss, Editor-in-Chief of Red Herring. "It was tough to choose just 200 finalists from such a large list of excellent contenders, and we are very happy with the qualities of the companies we selected as Finalists."

In the past year, SimpleFeed has been given industry recognition including being one of Business 2.0's "Next Net 25" and one of InformationWeek's "10 Hot Web Start-ups to You Should Know About."

The winning 100 companies will be announced at the Red Herring Spring event. The CEOs of the winners will present their innovative ideas and technologies to an audience of leading entrepreneurs, financiers and corporate strategists at the event in Monterey, California, on May 1-3 at the Hyatt Regency Hotel. This year's Red Herring 100 Spring event marks the 10th anniversary of the Red Herring 100 Awards. In celebration, the event will feature keynote addresses from legendary VC investors and CEOs of leading Internet, information, and communications companies. Request your invitation at:
http://www.herringevents.com/spring07/index.html

About Red Herring
Red Herring is a global media company which unites the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

Red Herring Contact:
Olle Binkhorst
Red Herring, Inc.
Phone: 650-585-3418
Email: [email protected]

About SimpleFeed
SimpleFeed (www.simplefeed.com) is the leading provider of on-demand RSS publishing and analytics services for major corporations. With SimpleFeed, companies can create Feeds that are highly measurable and that look like their web site, not just a line of text, all with out IT support. Customers subscribe to Feeds of news, product information, support information, community content - whatever interests them. The result is a simple, persistent communication channel that respects the time and privacy of customers. In return, Online Marketers, Publishers, and eCommerce and Financial Services companies get more attention, more credibility and the ability to measure the results of their communication programs. SimpleFeed is headquartered in Los Altos, CA and is backed by Sequoia Capital.

Press contact:
Mark Carlson
SimpleFeed, Inc.
650-947-7444
[email protected]

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