DFW Drive Your Dream Sells 5,000th Exotic Driving Experience

    FORT WORTH, TX, March 28, 2012 /24-7PressRelease/ -- To most exotic car lovers, several hundred dollars seems like a bargain for an hour driving a Lamborghini Murcielago, turning heads in a Ferrari F430 or blasting from zero to 60 mph in 3.7 seconds in a sweet Ferrari 599 GTB.

To over 5,000 subscribers to Groupon Fort Worth or to Living Social Fort Worth, DFW Drive Your Dream's one-hour drives at more than half off were irresistible. Over half of those who purchased these daily deals bought them as gifts for boyfriends, husbands, dads and sons. However, the drives are quite popular with both men and women.

"Daily deal sites have been very good sources of new exotic car driving clients for us," said Jennifer Knittel, DFW Drive Your Dream Business Manager. "We usually cap the offer at 500-1,000 dream car drives, and they are always gone before our deal is up, especially now that clients can schedule an exotic car driving experience directly on the website," said Knittel. "Capping the number of driving experiences that we offer through daily deal sites allows us to manage the drives and offer good customer service," she adds.

DFW Drive Your Dream is owned and operated by exotic car collector and former amateur drag racer, Ron Sturgeon. A business consultant, Sturgeon frequently works with small businesses looking for new ways to add high-value customers.

"We learned from our first experiment using daily deal websites," said Sturgeon. "Business owners need to know their client acquisition cost, be able to estimate lifetime value of a client, and be unafraid to negotiate with deal sites" said Sturgeon. Sturgeon insists that, done right, daily deal sites can be a fast lane to profitable growth for many small businesses. He consults with restaurants and other small businesses, teaching entrepreneurs how to use deal sites to add profitable customers and build mailing lists, how to calculate true customer acquisition cost and how to create a successful overall marketing strategy. Ron Sturgeon's latest business building book is an event marketing guide entitled 409 Low Cost Events that Will Produce New Clients in any Economy.

DFW Drive Your Dream is lat 5940 Eden Drive in Fort Worth, TX. Creators of the 2000HP Drive Your Dream supercar driving experience, the company has regularly scheduled tours in Fort Worth and offers private driving tours for groups of 8 or more for corporate events or for team building. For more information about exotic car driving experiences or fantasy car driving tours, call 817.834.3625, x. 221.

Website: http://www.dfwdriveyourdream.com/

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