Pareto Global Associates Learn Business Survival Tips from 'The Hunger Games'

    YORKSHIRE, ENGLAND, April 07, 2012 /24-7PressRelease/ -- Using a business's strengths to gain a leading position in the market is a valuable lesson Pareto Global Associates have taken from The Hunger Games. Suzanne Collin's, writer of the epic trilogy demonstrates many examples of survival throughout her book turned movie. The film grossed $155m on opening weekend, successfully confirming the second and third books will also make it to the big screen.

Pareto Global Associates believe in filling a need and developing a Unique Selling Proposition (USP). In the film Katniss's suffers from life threatening burns, her sponsors reach out to her and send her such much needed medical ointment to alleviate her pain. 'The business lesson here is we must understand what our customers need. By observing consumer behaviour and learning where there is a gap in the market, a product or service that people really need can be developed and will give a business a real point of difference to ensure its survival' says Pareto Global Associates Managing Director, Cyril Williams.

The second and very important business survival tip Pareto Global Associates have recognised is that maintaining a personality and just 'be yourself'. Prior to entering the game, Katniss and Peeta discuss wanting to remain true to themselves. Katniss does this by demonstrating her loyalty to both Peeta and Rue who both are injured. Her actions result in food rewards which help her survive. 'People like to relate to others. The business survival tip I recognise here is that customer loyalty can be built and credibility obtained by allowing our target audience to learn our values and by them relating to our businesses goals' adds Cyril Williams of Pareto Global Associates.

Pareto Global Associates also note a lesson in economics from the blockbuster film. It demonstrates economic inequality is dire for business. If certain demographics are unable to afford to purchase basic living requirements, society loses out on a huge economic opportunity. Product development and innovation is compromised and as the market becomes less competitive small businesses do not survive. 'Economic inequality eventually leads to disaster. It is terrible for businesses and it is bad for governments, The Russian and French revolutions are examples of that' adds Cyril Williams, MD at Pareto Global Associates.

If Pareto Global Associates can apply these lessons to their business over the next 12 months perhaps the 'odds will be ever in their favour'.

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Contact Name: Cyril Williams
Company: Pareto Global Associates
Contact Phone: 01274 727 744
Company Website: www.paretoglobalassociates.com

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