Spring Shows Leave the Yachting Industry Looking Forward to a Year of Growth

    ST. TROPEZ, FRANCE, May 04, 2012 /24-7PressRelease/ -- There have been encouraging signs from the year's early shows. The Hainan Rendezvous showed particularly encouraging signs of the industries' continued recovery into 2012. Indeed, Fraser Yachts' Global Marketing Director, Patrick Cootes commented:

"Our concerted efforts over the last 6 years or so have really started to pay dividends. We've invested significant time and effort in building strong local relationships and partnerships and there is no doubt that things are now beginning to move forwards. A strong and highly regarded brand is a particularly important factor in emerging markets and we are now ideally placed with a solid, leading position.

We hosted a group of over 50 clients throughout the four days of the show. They all flew in specifically to view the yachts on display as well as to discuss new build projects and summer yacht charters. Yachting is still a new concept for most people in mainland China so our brokers undertook a series of detailed guided tours of HELIX (kindly hosted by Feadship) to point out design features, layout options and technical aspects. Being relatively new to the world of superyachts this was a great way to help our guests understand more about the complexities of yacht construction, acquisition and ownership."

Patrick concluded by saying "Marketeers often refer to the buying process by the acronym A.I.D.A (Awareness, Interest, Desire, Action). Fraser Yachts had a highly successful show and the number of qualified visitors far exceeded our expectations. We are definitely beginning to see some 'action', that's for certain."

The show has doubled in size since last year with most of the industries' major companies being represented, as well as a wide range of luxury brands such as watches, jets, cars and jewellery, attending.

The Antibes Yacht Show 2012 was another industry success with organizers claiming a record number of serious offers being brought to the table for the attending superyachts for sale. Enquiries regarding luxury charter yachts had also risen from last year's figures.

Over 190 exhibitors and 130 yachts attended this year's show, including four yachts for sale brokered exclusively through Fraser Yachts. These where M/Y BEYOND, M/Y VOYAGER, S/Y ALIA 82 and M/Y LIVIA, details of these yachts for sale can all be found on the Fraser Yachts' website.

Fraser Yachts is a full service yachting company offering luxury yachts for sale and luxury charter yachts, yacht construction, as well as yacht management and crew-placement services. For further information please visit the Fraser Yachts website at www.fraseryachts.com.

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