Progressive Marketing Firm PerDM Announce Field Marketing Industry Set to Boom in 2013

    CHESTER, ENGLAND, September 17, 2012 /24-7PressRelease/ -- PerDM predict that the field marketing industry is set to expand due to the successes of outsourced agencies in acquiring quality leads and new customer acquisitions through their direct marketing strategies. PerDM source more than 7 million customers per year through their multi national network of associated companies in the UK, Europe, South Africa and North America. Another outsourced leader, Cosine reported over 26% growth in turnover from 2010-2011.

Using online technology to market and sell products is becoming increasingly popular but some are beginning to see the number and average value of transactions decrease and the credibility of their brands questioned.

'The field marketing industry is exceeding growth expectations year on year. Many businesses are increasing their focus on digital strategies which is a fantastic investment in a 'brand' but the return on investment from field marketing campaigns is certainly higher and much easier to quantify. Agencies in our sector are reporting increased demand for their services which in turn has led to significant turnover growth' says PerDM's Director Ian Attwood.

The turning point for the field marketing and sales industry has been in the implementation of technology advancements. Utilising the correct technological solution will drive a more effective field marketing team and lead to a higher ROI.

'It is the advancements in technology that is contributing to the industries success' adds Ian Attwood, Director at PerDM. Respondents to this year's Marketing Magazine's field marketing league tables survey acknowledge how developments in technology are helping businesses improve their reporting practices and field training models. PerDM have introduced iPad's to many of their field campaigns which has allowed the firm to make the customers brand experience more professional, standardised and their sales reporting more efficient.

'Field marketing and in-person presentations offer many benefits for both the brand and the consumer. The advancements in technology have streamlined our processes and we are able to provide a more engaging presentation to the clients target audience' says Ian Attwood of PerDM.

The anticipated growth in the outsourced field marketing industry will add value to many global brands. As more companies look to agency's such as PerDM to improve their customers interpersonal experiences they will obtain a greater identity for and to their brand. PerDM's focus on superior customer care, progressive attitude to improving the customers perception of their clients brands and high quality customer acquisition has led them to become the fastest growing Field Marketing Company in the UK and Ireland.

Website: http://www.pdmcontact.com

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