PromoCard Services Asks, "Do Your Promotions Speak Spanish?" Launches Ballyhoo Musica Digital Music Download Site

    /24-7PressRelease/ - MIAMI, FL, July 10, 2007 - PromoCard Services, a leader in stored value card promotions, has launched a new Latin-focused promotional program: Ballyhoo Musica (http://latin.ballyhoomusic.com), a digital music download site featuring today's hottest Latin American recording artists, and over 2.7 million songs.

"There are over 43 million Hispanics/Latinos in the United States with a purchasing power of more than $800 billion a year," according to Jesus Hernandez Cuellar in his recent article, "Misunderstanding U.S. Hispanics," in Contacto Magazine. "Almost 16 million U.S. Hispanics are on the Internet, a cyberpopulation that outpaces those of Mexico, Spain, Argentina and Colombia."

Keeping pace with the above statistics, PromoCard Services has launched Ballyhoo Musica (http://latin.ballyhoomusic.com), a music download site that features over 150,000 songs by Latin American recording artists, such as Shakira, Marc Anthony, and Enrique Iglesias. The site, which complements the company's recently launched mainstream music download site, www.BallyhooMusic.com, can be completely customized with each company's own brand identity.

This high impact, low cost promotion is suitable for any industry. Instructions and PINs (personal identification numbers) are distributed via a branded plastic card as in/on-pack, a gift with purchase, a student enrollment incentive, event giveaway, product launch, or direct mail. Music download cards can also be used in a virtual promotion, with instructions and PINs sent via email.

Music download promotions can be purchased in any denomination. Once consumers receive their card, they simply log on to a branded landing page and choose to "Redeem Gift Card." They are then free to download from Ballyhoo's arsenal of 2.7 million songs, 1.7 of which are iPod compatible. The landing page can also be configured to gather valuable data from the consumer, requiring them to first complete a short survey before continuing to music downloads.

"With the ever-increasing number of Hispanics living in the U.S., it is imperative that marketers deliver customized messages to this group," explains Paul Sorota, CEO of PromoCard Services. "Through Ballyhoo Musica, and a variety of other Latin-focused promotional campaigns, we provide the tools to simply and effectively reach the Hispanic market. More importantly, these promotions are presented in the customer's native language, elevating both their usability and perceived value."

(NOTE: High resolution image of music store can be downloaded on http://www.promocardservices.com/musica)

About PromoCard Services
For over 12 years, PromoCard Services has been creating innovative and cutting edge digital media promotions for its clients. A recognized industry leader, the company has produced award-winning campaigns for Fortune 500 companies, small businesses, schools and non-profit organizations featuring a broad range of stored value cards — music, ring tone, movie and photo print cards — delivered using proprietary technology platforms. With over 7,000 promotions to its credit, PromoCard Services has earned the admiration of clients and the respect of competitors. To date, PromoCard Services has received over 30 industry Awards for Excellence. To learn more, visit www.promocardservices.com or call 877.877.8200 (toll free), or 305.695.2662.

Contacts:
Paul Sorota
President, PromoCard Services
[email protected]
305.695.2662

Robin Tobias
Tobias Marketing Agency
[email protected]
305.933.5485

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