Manchester Based Tonas Ace Solutions Increase Brand Loyalty Through Direct Marketing

    MANCHESTER, ENGLAND, October 10, 2012 /24-7PressRelease/ -- Tonas Ace Solutions argue that one of their core components of business is a high level of customer and supplier satisfaction. Michael Adetona, Managing Director has stated that Tonas Ace Solutions "continues to listen and respond to our customers and partners and are committed to improving their experiences with us on a day-to-day basis. Tonas Ace Solutions have already achieved a growing reputation for excellence in the direct marketing industry."

The firm reports an increase in customer retention of 9% which has had a roll on effect to the company's brand loyalty. The success has been achieved through their direct marketing approach. Direct marketing allows businesses to communicate straight to the customer, with advertising techniques such as, in-person presentations, interactive events, promotional letters, and outdoor advertising. Tonas Ace Solutions believe there is a greater advantage for businesses as a professional relationship is allowed to develop. The customer engages with the brand and has the opportunity to ask about the product that they are purchasing. Brand loyalty can be achieved through direct marketing; by having the customer informed about the product in person, they feel an emotional connection to the brand and therefore a more loyal customer.

Forbes published a 2011 article written by Scott Goodson, referencing Apples success at brand loyalty. Despite problems arising with Apple products, customers still remain unswervingly loyal to the brand. Why? Perhaps it was mainly due to the passion of the late Steve Jobs who ensured that his products "were of the highest quality and cutting edge design," argues Goodson. He also advises business owners on how to make their own brand excel in loyalty. First, build trustworthy and transparent relationships with the customers and embrace the Internet and social media. Secondly, carry out movement marketing and stop telling people what the company makes and instead what the company believes in.

Goodson adds further that to have the success that Apple has achieved, adopt their mission statement of believing in the product, rather than what the company does. Consider what makes the brand function and think about something that will tap into the client's emotions. That is when brand loyalty has been achieved and has achieved successes for the business.

Through their direct marketing approach, Tonas Ace Solutions will continue to increase brand loyalty for their clientele.

Tonas Ace Solution's

Citi Base
40 Princess Street
Manchester
M1 6DE
01616696127
Email: [email protected]

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