"Email is Dead!" - Google elert gadget is Launched

    /24-7PressRelease/ - July 26, 2007 - Just Launched, and still in beta, Google eLerts are a new and unique line of communication enabling people to receive free information straight to their desktop on a myriad of subjects.

According to the clever people behind Google eLert Gadget: "it is set to change the way we send and receive important information."

eMail is in its final death throws, no doubt about that!

When headlines such as 'Email backlash in U.S. as users return to the telephone' start appearing in the mainstream press and stars are saying: "I am so far behind on email that I am declaring bankruptcy," there's trouble in the offing!

The problems associated with spam, junk and unwanted advertising are finally, and painfully suffocating this method of communication ... The future of email?

It's bleak; very bleak!

$Billions upon $billions have been spent as a result of, and trying to combat junk mail and spam advertising. Companies have explored absolutely every avenue, side street and back alley in an effort to clean up the problem.

If things were going to improve they would have by now ... instead, it's getting worse by the week. There seems nothing anyone can do to stop the spammers and senders of absolute junk and there's nothing anyone can do about the automated filters that resign messages to the junk box ...

Just look at your own working day: You turn on the computer and spend the first part of your valuable hours sifting through the junk that got through the filters to your inbox ... and then sorting through the junk folder to retrieve the 'good stuff' that got wrongly junked!

' But it no longer has to be this way!' Is the promise on the Google eLert Gadget website, now being promoted as a 'Revolution in Communication'.

Developed in conjunction with Google Desktop, eLert Gadget aims to deliver the important information users desire whilst allowing publishers to get their essential messages across.

Practically anyone who has significant bytes of information can directly communicate with Google Desktop user through a simple publisher's interface.

There are tens of millions of Google Desktop users who enjoy all the benefits and features it offers. Google have also added the ability to add extra features to their desktop known as Gadgets but until now, creating a Google Gadget to integrate with the desktop was either the domain of clever programmers or costly web developers.

Now, with the launch of Google eLert Gadget, webmasters, authors and publishers of essential information are able to communicate instantly and efficiently with Google Desktop Users and Google eLert Gadget promises to eliminate the problems associated with conventional email?

ELerts are also automatically published in the increasingly popular RSS format further widening the exposure for publishers. The new generation of mobile phones are being equipped with RSS readers making Google eLerts truly global.

People are able to choose the publishers of interest and 'grant them permission' to contact them. As there are no open avenues of communication, eLert Gadget users are not vulnerable to abuse and indiscriminate mailings from spammers, a refreshing turnaround from the mechanics of email.

According to Paul Tranter of Business Development: "You'll never see eLert Gadget user ids for sale by the million - you simply can't contact a Google eLert Gadget user without their compliance; they no longer have to delete the junk ... they just don't allow it in the first instance!

This has many major benefits, all of which will ensure Google eLert Gadget becomes the new way for popular publishers to communicate with subscribers. eLerts could be notifications of a latest newsletter update, it could be letting people know of an upcoming seminar or webinar, it could be hot tips from a valuable gaming service, or could be as important as schools eLerting parents of their children's non attendance ... with eLert Gadget, publishers are more secure in the knowledge that their message is actually getting through."

But the most exciting innovation is the eLibrary: This will allow any visitor to eLert Gadget to subscribe to an information service of their choosing from a vast selection of topics.

Every Google eLert Gadget user manages their eLerts through The eLibrary browsing and subscribing to anything of interest and if an information service ticks the right boxes, it can be added to a gadget at the click of a mouse.

Each eLert publisher will receive feedback from their subscribers; Google eLert Gadget developers programmed this as a safeguard to maintain quality. They widely promote the fact that if a publisher does not comply with the high quality information ethics, they will be highlighted and remedial action will be taken. "So watch out Junk mailers!" says Paul Tranter

Keep a look out for the eLert Gadget Icon on websites, alerting visitors that they are an eLert publisher. When the visitor clicks on this link they will instantly add the eLert to their eLert Gadget provided they have downloaded one from the publisher or the eLert Gadget website elertgadget.com.

It appears that a massive eLert Gadget Community is growing: millions of discerning users and thousands of publishers all using The eLibrary and elerts.

The Question is not 'If' Google eLert Gadget Will Change The Face of Information Delivery But ... 'How Quickly?'

For more information on eLert Gadget please visit the website at http://www.elertgadget.com

eLert Gadget is an innovative, forward-thinking, comunications company dedicated to imporving the user online experience. For further information please visit us at elertgadget.com

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